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The Design of Everyday Things

2013-11-05 Business & Economics
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Release : 2013-11-05
Genre : Business & Economics
Kind : eBook
Book Rating : 654/5 ( reviews)

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Book Synopsis The Design of Everyday Things by : Don Norman

Download or read book The Design of Everyday Things written by Don Norman. This book was released on 2013-11-05. Available in PDF, EPUB and Kindle. Book excerpt: Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

Living with Complexity

2016-02-12 Technology & Engineering
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Release : 2016-02-12
Genre : Technology & Engineering
Kind : eBook
Book Rating : 940/5 ( reviews)

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Book Synopsis Living with Complexity by : Donald A. Norman

Download or read book Living with Complexity written by Donald A. Norman. This book was released on 2016-02-12. Available in PDF, EPUB and Kindle. Book excerpt: Why we don't really want simplicity, and how we can learn to live with complexity. If only today's technology were simpler! It's the universal lament, but it's wrong. In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It's not complexity that's the problem, it's bad design. Bad design complicates things unnecessarily and confuses us. Good design can tame complexity. Norman gives us a crash course in the virtues of complexity. Designers have to produce things that tame complexity. But we too have to do our part: we have to take the time to learn the structure and practice the skills. This is how we mastered reading and writing, driving a car, and playing sports, and this is how we can master our complex tools. Complexity is good. Simplicity is misleading. The good life is complex, rich, and rewarding—but only if it is understandable, sensible, and meaningful.

The Design of Future Things

2009-05-12 Psychology
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Release : 2009-05-12
Genre : Psychology
Kind : eBook
Book Rating : 283/5 ( reviews)

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Book Synopsis The Design of Future Things by : Don Norman

Download or read book The Design of Future Things written by Don Norman. This book was released on 2009-05-12. Available in PDF, EPUB and Kindle. Book excerpt: In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrow's thinking machines. A fascinating look at the perils and promise of the intelligent objects of the future, The Design of Future Things is a must-read for anyone interested in the dawn of a new era in technology.

Emotional Design

2007-03-20 Design
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Release : 2007-03-20
Genre : Design
Kind : eBook
Book Rating : 172/5 ( reviews)

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Book Synopsis Emotional Design by : Don Norman

Download or read book Emotional Design written by Don Norman. This book was released on 2007-03-20. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

The Design of Everyday Things

2013-11-05 Design
Download The Design of Everyday Things PDF Online Free

Author :
Release : 2013-11-05
Genre : Design
Kind : eBook
Book Rating : 992/5 ( reviews)

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Book Synopsis The Design of Everyday Things by : Don Norman

Download or read book The Design of Everyday Things written by Don Norman. This book was released on 2013-11-05. Available in PDF, EPUB and Kindle. Book excerpt: One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CEO, IDEO). Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

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