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The Customer Centric Enterprise

2011-06-27 Business & Economics
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Release : 2011-06-27
Genre : Business & Economics
Kind : eBook
Book Rating : 601/5 ( reviews)

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Book Synopsis The Customer Centric Enterprise by : Mitchell M. Tseng

Download or read book The Customer Centric Enterprise written by Mitchell M. Tseng. This book was released on 2011-06-27. Available in PDF, EPUB and Kindle. Book excerpt: Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.

Building the Customer-Centric Enterprise

2001-02-19 Computers
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Release : 2001-02-19
Genre : Computers
Kind : eBook
Book Rating : 818/5 ( reviews)

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Book Synopsis Building the Customer-Centric Enterprise by : Claudia Imhoff

Download or read book Building the Customer-Centric Enterprise written by Claudia Imhoff. This book was released on 2001-02-19. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for leveraging information technologies to improve customer relationships With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door--or Web site--right through to fulfillment, support, and promotion of new products and services. Along the way, IT managers need an integrated set of technologies--from Web sites to databases and data mining tools--to make all of this work. This book shows both IT and business managers how to match business strategies to the technologies needed to make them work. Claudia Imhoff helped pioneer this set of technologies, called the Corporate Information Factory (CIF). She and her coauthors take readers step-by-step through the process of using the CIF for creating a customer-focused enterprise in which the end results are increased market share and improved customer satisfaction and retention. They show how the CIF can be used to ensure accuracy, identify customer needs, tailor promotions, and more.

Designing the Customer-Centric Organization

2011-01-06 Business & Economics
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Release : 2011-01-06
Genre : Business & Economics
Kind : eBook
Book Rating : 862/5 ( reviews)

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Book Synopsis Designing the Customer-Centric Organization by : Jay R. Galbraith

Download or read book Designing the Customer-Centric Organization written by Jay R. Galbraith. This book was released on 2011-01-06. Available in PDF, EPUB and Kindle. Book excerpt: Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-level- and it shows how to ascertain the appropriate level for a particular institution. Once the groundwork has been established, the author offers guidance for the process of implementing a customer-centric system throughout an organization. Designing the Customer-Centric Organization includes vital information about structure, management processes, reward and management systems, and people practices.

Customer Centricity

2012 Business planning
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Release : 2012
Genre : Business planning
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Customer Centricity by : Peter Fader

Download or read book Customer Centricity written by Peter Fader. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

The Customer Centric Enterprise

2011-04-15
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Release : 2011-04-15
Genre :
Kind : eBook
Book Rating : 612/5 ( reviews)

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Book Synopsis The Customer Centric Enterprise by : Mitchell M. Tseng

Download or read book The Customer Centric Enterprise written by Mitchell M. Tseng. This book was released on 2011-04-15. Available in PDF, EPUB and Kindle. Book excerpt:

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