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The Comeback of the Swiss Watch Industry on the World Market: A Business History of the Swatch Group (1983-2010)

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Release : 2011
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Kind : eBook
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Book Synopsis The Comeback of the Swiss Watch Industry on the World Market: A Business History of the Swatch Group (1983-2010) by : Pierre-Yves Donzé

Download or read book The Comeback of the Swiss Watch Industry on the World Market: A Business History of the Swatch Group (1983-2010) written by Pierre-Yves Donzé. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt:

A Business History of the Swatch Group

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Release : 2014-04-08
Genre : Business & Economics
Kind : eBook
Book Rating : 087/5 ( reviews)

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Book Synopsis A Business History of the Swatch Group by : P. Donzé

Download or read book A Business History of the Swatch Group written by P. Donzé. This book was released on 2014-04-08. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

Why Switzerland?

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Release : 2015-11-19
Genre : History
Kind : eBook
Book Rating : 062/5 ( reviews)

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Book Synopsis Why Switzerland? by : Jonathan Steinberg

Download or read book Why Switzerland? written by Jonathan Steinberg. This book was released on 2015-11-19. Available in PDF, EPUB and Kindle. Book excerpt: Revised and completely updated edition of Jonathan Steinberg's classic account of Switzerland's unique political and economic system. Why Switzerland? examines the complicated voting system that allows citizens to add, strike out, or vote more than once for candidates, with extremely complicated systems of proportional representation; a collective and consensual executive leadership in both state and church; and the creation of the Swiss idea of citizenship, with tolerance of differences of language and religion, and a perfectionist bureaucracy which regulates the well-ordered society. This third edition tries to test the flexibility of the Swiss way of politics in the globalized world, social media, the huge expansion of money in world circulation and the vast tsunamis of capital which threaten to swamp it. Can the complex machinery that has maintained Swiss institutions for centuries survive globalization, neo-liberalism and mass migration from poor countries to rich ones?

The Oxford Handbook of Luxury Business

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Release : 2022
Genre : Business & Economics
Kind : eBook
Book Rating : 228/5 ( reviews)

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Book Synopsis The Oxford Handbook of Luxury Business by : Pierre-Yves Donzé

Download or read book The Oxford Handbook of Luxury Business written by Pierre-Yves Donzé. This book was released on 2022. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

Unraveling the Mysteries of Case Study Research

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Release : 2017-07-28
Genre : Business & Economics
Kind : eBook
Book Rating : 228/5 ( reviews)

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Book Synopsis Unraveling the Mysteries of Case Study Research by : Marilyn L. Taylor

Download or read book Unraveling the Mysteries of Case Study Research written by Marilyn L. Taylor. This book was released on 2017-07-28. Available in PDF, EPUB and Kindle. Book excerpt: An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project, defining and designing a research question, guiding a research plan, conducting the research, gathering and interpreting data and understanding the context of your research. It is suitable for undergraduates undertaking a research project for the first time and for those with more experience who want to make the process ‘fun’.

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