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A Business History of the Swatch Group

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Release : 2014-04-08
Genre : Business & Economics
Kind : eBook
Book Rating : 087/5 ( reviews)

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Book Synopsis A Business History of the Swatch Group by : P. Donzé

Download or read book A Business History of the Swatch Group written by P. Donzé. This book was released on 2014-04-08. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

The Comeback of the Swiss Watch Industry on the World Market: A Business History of the Swatch Group (1983-2010)

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Author :
Release : 2011
Genre :
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Book Synopsis The Comeback of the Swiss Watch Industry on the World Market: A Business History of the Swatch Group (1983-2010) by : Pierre-Yves Donzé

Download or read book The Comeback of the Swiss Watch Industry on the World Market: A Business History of the Swatch Group (1983-2010) written by Pierre-Yves Donzé. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt:

History of the Swiss Watch Industry

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Author :
Release : 2014
Genre : Clock and watch making
Kind : eBook
Book Rating : 453/5 ( reviews)

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Book Synopsis History of the Swiss Watch Industry by : Pierre-Yves Donzé

Download or read book History of the Swiss Watch Industry written by Pierre-Yves Donzé. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles the history of the Swiss watch industry in a global perspective: it gives particular attention to rival nations such as the United Kingdom, the USA and Japan. The author demonstrates how Swiss watchmakers succeeded in facing various challenges: the industrialization of production at the end of the 19th century, the delocalization of production in the interwar years and globalization since the 1960's. These challenges helped Switzerland to maintain and strengthen its position as a leader on the world market. This study shows how innovation and new technologies, the industrial policy of the Swiss authorities, the industrial district organization and the relations with trade unions explain the worldwide success of the Swiss watch industry.

Swatch

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Author :
Release : 1998
Genre : Clocks and watches
Kind : eBook
Book Rating : 265/5 ( reviews)

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Book Synopsis Swatch by : Frank Edwards

Download or read book Swatch written by Frank Edwards. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt:

When Corporatism Leads to Corporate Governance Failure

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Author :
Release : 2018
Genre :
Kind : eBook
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Book Synopsis When Corporatism Leads to Corporate Governance Failure by : Isabelle Schluep

Download or read book When Corporatism Leads to Corporate Governance Failure written by Isabelle Schluep. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt: Corporatism is often seen as the way Swiss stakeholders in business and politics are handling industrial challenges in a reasonable and flexible way. The following paper argues, however, that the emergence of corporatist structures in the Swiss watch industry has often encouraged rent-seeking and collusion at the expense of innovation and competition. This legacy makes it currently difficult for the industry to effectively respond to new technological challenges and changing societal preferences in the global watch business. The book draws on archival sources, accessible since 2015, that have also been extensively discussed in the Swiss print media in early 2016. They provide increasing evidence of corporate governance failure in the 1983 merger of SSIH (Société suisse pour l'industrie horlogère) and ASUAG (Allgemeine Schweizerische Uhrenindustrie AG) that led to today's Swatch Group. The merger, induced by the Swiss banks, was portrayed as a necessary step to save the two allegedly bankrupt watch companies. Yet, the archival sources show that ASUAG had already been successfully restructured and ready to conquer global markets with its new product, the Swatch.

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