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The Art of Social Media

2014-12-04 Business & Economics
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Release : 2014-12-04
Genre : Business & Economics
Kind : eBook
Book Rating : 674/5 ( reviews)

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Book Synopsis The Art of Social Media by : Guy Kawasaki

Download or read book The Art of Social Media written by Guy Kawasaki. This book was released on 2014-12-04. Available in PDF, EPUB and Kindle. Book excerpt: By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

The Art Therapist's Guide to Social Media

2017-10-12 Psychology
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Release : 2017-10-12
Genre : Psychology
Kind : eBook
Book Rating : 245/5 ( reviews)

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Book Synopsis The Art Therapist's Guide to Social Media by : Gretchen M. Miller

Download or read book The Art Therapist's Guide to Social Media written by Gretchen M. Miller. This book was released on 2017-10-12. Available in PDF, EPUB and Kindle. Book excerpt: The Art Therapist’s Guide to Social Media offers the art therapy community a guide that addresses content related to social media use, its growing influence, and the impact social networking has on the profession and work of art therapists. This book presents a framework of relevant theories, best practices, and examples to explore existing and emerging areas of social networking's power for art therapists as practitioners and artists. Divided into three sections that highlight the themes of connection, community, and creativity, chapters explore timely topics such as the professional use of social media, ethical considerations, potential benefits and challenges, and strategies to embrace the possibilities that social media can create for the field worldwide. Art therapists in training, art therapy educators and supervisors, and practicing art therapists will find content in this text helpful for their learning and professional practice.

The Art of Social Selling

2018 Internet marketing
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Author :
Release : 2018
Genre : Internet marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Art of Social Selling by :

Download or read book The Art of Social Selling written by . This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Is Bullshit

2012-09-04 Business & Economics
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Release : 2012-09-04
Genre : Business & Economics
Kind : eBook
Book Rating : 505/5 ( reviews)

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Book Synopsis Social Media Is Bullshit by : B. J. Mendelson

Download or read book Social Media Is Bullshit written by B. J. Mendelson. This book was released on 2012-09-04. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Social Media Isn't Social

2014-09-30 Biography & Autobiography
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Release : 2014-09-30
Genre : Biography & Autobiography
Kind : eBook
Book Rating : 446/5 ( reviews)

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Book Synopsis Social Media Isn't Social by : Al Maag

Download or read book Social Media Isn't Social written by Al Maag. This book was released on 2014-09-30. Available in PDF, EPUB and Kindle. Book excerpt: With humor and insight born of decades of experience, Al Maag shares what he learned during his Chicago childhood in the 1950s and 60s, a stark contrast to the current C-generation that has grown up with electronic gadgets. Social Media Isn't Social shows why online social media cannot replace face-to-face human connection, and reveals the critical real-life social skills you need to succeed today in business and in life.

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