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The Anatomy of Market Creation

2010
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Release : 2010
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Book Synopsis The Anatomy of Market Creation by : Erik N. Simanis

Download or read book The Anatomy of Market Creation written by Erik N. Simanis. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation is an action-research inquiry into the unique strategic management challenge of creating a new market for an altogether new product form. The research was conducted over a four-year period while working as a project manager and consultant to two "greenfield" corporate ventures whose goal was to profitably serve the unmet needs of impoverished slum and village communities in Kenya and India. In both ventures, the new product and service offerings that were developed and commercialized were ones for which the targeted communities had no comparable, much less equivalent, products against which they could benchmark. The principle finding from this dissertation concerns the strategic innovation processes effective for catalyzing the consumer sense-making necessary for adopting a product for which there are no consumption benchmarks. Current management innovation strategies for market creation around a new product form leave undertheorized and un-addressed the issue of personal-level consumer learning in the face of "discontinuous products." This dissertation draws together field learnings and experiences from the Kenya and India ventures with theoretical contributions of performance theory to demarcate a market creation strategy tailored for this demandside challenge. The strategy is based on catalyzing an initial community of practice centered on the new product form. Management frameworks for both content and process dimensions of a market creation strategy are developed; they include a "market creation mix" and a "performance innovation process," respectively.

Business Strategies for the Bottom of the Pyramid (Collection)

2011-08-18 Business & Economics
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Release : 2011-08-18
Genre : Business & Economics
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Book Rating : 544/5 ( reviews)

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Book Synopsis Business Strategies for the Bottom of the Pyramid (Collection) by : Ted London

Download or read book Business Strategies for the Bottom of the Pyramid (Collection) written by Ted London. This book was released on 2011-08-18. Available in PDF, EPUB and Kindle. Book excerpt: 3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable! Three remarkable books help you overcome the pitfalls of “bottom of the pyramid” business, learn from the pioneers’ successes and failures, and build “BoP” businesses that are sustainable, scalable, and consistently profitable! In Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation, Eric Kacou shows how to escape the “survival trap” that keeps many BoP businesses small, inefficient, and unprofitable. Drawing on his unique on-the-ground experience in Africa’s most challenging business environments, Kacou identifies new business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly and successfully. In Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value, Ted London and Stuart L. Hart share proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, really will help alleviate social ills, and really can scale. Finally, in Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Hart offers an up-to-the-minute primer on sustainable business for today’s executives, practical insights into what’s working and what isn’t, and expert insights for crafting and executing your company’s optimal sustainability strategy. From world-renowned leaders in successful bottom-of-the-pyramid business innovation, including Ted London, Stuart L. Hart, and Eric Kacou.

Wall Street and the Financial Crisis: pt. 1-4. Anatomy of a Financial Collapse, April 13, 2011. Report and Appendix ( 4 v.)

2010 Bank failures
Download Wall Street and the Financial Crisis: pt. 1-4. Anatomy of a Financial Collapse, April 13, 2011. Report and Appendix ( 4 v.) PDF Online Free

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Release : 2010
Genre : Bank failures
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Book Synopsis Wall Street and the Financial Crisis: pt. 1-4. Anatomy of a Financial Collapse, April 13, 2011. Report and Appendix ( 4 v.) by : United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Permanent Subcommittee on Investigations

Download or read book Wall Street and the Financial Crisis: pt. 1-4. Anatomy of a Financial Collapse, April 13, 2011. Report and Appendix ( 4 v.) written by United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Permanent Subcommittee on Investigations. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt:

Capitalism at the Crossroads

2010-06-15 Business & Economics
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Release : 2010-06-15
Genre : Business & Economics
Kind : eBook
Book Rating : 656/5 ( reviews)

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Book Synopsis Capitalism at the Crossroads by : Stuart L. Hart

Download or read book Capitalism at the Crossroads written by Stuart L. Hart. This book was released on 2010-06-15. Available in PDF, EPUB and Kindle. Book excerpt: Today’s era of economic crisis has sent a powerful message: The age of "mercenary" capitalism is ending. We must finally embark on a new age of sustainable, stakeholder-based capitalism. While enlightened executives and policymakers understand the critical need for change, few have tangible plans for making it happen. In Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Stuart L. Hart presents new strategies for identifying sustainable products, technologies, and business models that will drive urgently needed growth and help solve social and environmental problems at the same time. Drawing on his experience consulting with top companies and NGOs worldwide, Hart shows how to craft your optimal sustainability strategy and overcome the limitations of traditional "greening" approaches. In this edition, he presents new and updated case studies from the United States and around the world, demonstrating what’s working and what isn’t. He also guides business leaders in building an organizational "infrastructure for sustainability"--one that can survive budgeting and boardrooms, recharging innovation and growth throughout your enterprise. Discover: · The new business case for pursuing sustainable capitalism · Sustainability strategies that go far beyond environmental sensitivity · How to fully embed your enterprise in the local context--and why you should · Tactics for making long-term sustainability work in a short-term world

Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

2021-02-04 Business & Economics
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Release : 2021-02-04
Genre : Business & Economics
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Book Rating : 731/5 ( reviews)

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Book Synopsis Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony by : Philip Kotler

Download or read book Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony written by Philip Kotler. This book was released on 2021-02-04. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

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