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Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

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Release : 2021-02-04
Genre : Business & Economics
Kind : eBook
Book Rating : 731/5 ( reviews)

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Book Synopsis Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony by : Philip Kotler

Download or read book Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony written by Philip Kotler. This book was released on 2021-02-04. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

Entrepreneurial Marketing

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Release : 2023-03-14
Genre : Business & Economics
Kind : eBook
Book Rating : 208/5 ( reviews)

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Book Synopsis Entrepreneurial Marketing by : Philip Kotler

Download or read book Entrepreneurial Marketing written by Philip Kotler. This book was released on 2023-03-14. Available in PDF, EPUB and Kindle. Book excerpt: An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.

Fulfillment

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Release : 2022-01-18
Genre : Business & Economics
Kind : eBook
Book Rating : 275/5 ( reviews)

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Book Synopsis Fulfillment by : Alec MacGillis

Download or read book Fulfillment written by Alec MacGillis. This book was released on 2022-01-18. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Book Review Editors’ Choice “A grounded and expansive examination of the American economic divide . . . It takes a skillful journalist to weave data and anecdotes together so effectively.” —Carolyn Kellogg, Los Angeles Times An award-winning journalist investigates Amazon’s impact on the wealth and poverty of towns and cities across the United States. In 1937, the famed writer and activist Upton Sinclair published a novel bearing the subtitle A Story of Ford-America. He blasted the callousness of a company worth “a billion dollars” that underpaid its workers while forcing them to engage in repetitive and sometimes dangerous assembly-line labor. Eight decades later, the market capitalization of Amazon.com has exceeded $1.5 trillion, while the value of the Ford Motor Company hovers around $30 billion. We have entered the age of one-click America—and as the coronavirus makes Americans more dependent on online shopping, Amazon’s sway will only intensify. Alec MacGillis’s Fulfillment is not another exposé of our most conspicuously dominant company. Rather, it is a literary investigation of the America that falls within that company’s growing shadow. As MacGillis shows, Amazon’s sprawling network of delivery hubs, data centers, and corporate campuses epitomizes a land where winner and loser cities and regions are drifting steadily apart, the civic fabric is unraveling, and work has become increasingly rudimentary and isolated. In Seattle, high-paid workers in new office towers displace a historic Black neighborhood. In Ohio, cardboard makers supplant auto manufacturers, and in suburban Virginia, homeowners try to protect their town from the environmental impact of a new data center. When a warehouse replaces a fabled steel plant on the outskirts of Baltimore, a new model of work becomes visible. Fulfillment also shows how Amazon has become a force in Washington, D.C., ushering readers through a revolving door for lobbyists and government contractors and into CEO Jeff Bezos’s Kalorama mansion. With empathy and breadth, MacGillis demonstrates the hidden human costs of the other inequality—not the growing gap between rich and poor, but the gap between the country’s winning and losing regions. The result is an intimate account of contemporary capitalism: its drive to innovate, its dark, pitiless magic, its remaking of America with every click.

Rethinking Marketing

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Release : 2012-12-11
Genre : Business & Economics
Kind : eBook
Book Rating : 196/5 ( reviews)

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Book Synopsis Rethinking Marketing by : Philip Kotler

Download or read book Rethinking Marketing written by Philip Kotler. This book was released on 2012-12-11. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.

Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022)

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Release : 2023-05-16
Genre : Business & Economics
Kind : eBook
Book Rating : 783/5 ( reviews)

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Book Synopsis Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022) by : Dediek Tri Kurniawan

Download or read book Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022) written by Dediek Tri Kurniawan. This book was released on 2023-05-16. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Department of Management Faculty of Economics Universitas Negeri Malang seeks high quality research paper for the 1st Business Innovation Sustainability and Technology International Conference (BISTIC) 2022 that was held on September 1st-2nd, 2022. We invite all professors, researchers, students, practitioners, and other enthusiasts to participate in The Business Innovation Sustainability and Technology International Conference (BISTIC) 2022 to present, share, and discuss the phenomenon depicted by academic research result as a strategic way to enlarge and enhance the research development together. This year, BISTIC is held as a virtual conference where there will be online presentation.

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