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The Abcs of Strategic Communication

2007-12-27 Business & Economics
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Release : 2007-12-27
Genre : Business & Economics
Kind : eBook
Book Rating : 578/5 ( reviews)

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Book Synopsis The Abcs of Strategic Communication by : M. Larry Litwin APR Fellow PRSA

Download or read book The Abcs of Strategic Communication written by M. Larry Litwin APR Fellow PRSA. This book was released on 2007-12-27. Available in PDF, EPUB and Kindle. Book excerpt: Examples include: 25 words that hurt your resume; A user-friendly Web site; ABCs of strategic public relations; CBAs of strategic public relations; Ad placement matters on the Web; Assessing your writing; Be a better manager; Business dining: Dos and donts; Convince vs. persuade; Crafting your resume; Cover letters that get attention; Fly with less turbulence; Getting you out there; iPod etiquette; Know your audiences; Know where you are headed!; Looking for a job; Making your Web site pop; Planning your business trip; Pack without wrinkles; Political advertising; Resolving client reluctance; Telephone and cell phone etiquette; That all important thank you note; The 30-3-30 Principle; The 3-Minute Drill; The dreaded social kiss; The elevator speech; The

The ABCs of Strategic Communication CD

2005-08-19 Business communication
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Release : 2005-08-19
Genre : Business communication
Kind : eBook
Book Rating : 987/5 ( reviews)

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Book Synopsis The ABCs of Strategic Communication CD by : M. Larry Litwin

Download or read book The ABCs of Strategic Communication CD written by M. Larry Litwin. This book was released on 2005-08-19. Available in PDF, EPUB and Kindle. Book excerpt:

More ABCs of Strategic Communication

2015-08-22 Business & Economics
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Release : 2015-08-22
Genre : Business & Economics
Kind : eBook
Book Rating : 406/5 ( reviews)

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Book Synopsis More ABCs of Strategic Communication by : Apr Fellow Prsa Litwin

Download or read book More ABCs of Strategic Communication written by Apr Fellow Prsa Litwin. This book was released on 2015-08-22. Available in PDF, EPUB and Kindle. Book excerpt: More ABCs of Strategic Communication -- Supplement to The ABCs is a prime example of quintessential teamwork. Like The ABCs, it is the go-to source for marketing and other strategic communication terms. Both ABCs represent the accomplishments of an incredibly talented team of outstanding strategic communication practitioners and counselors led by the commitment and dedication of senior editor Amy Ovsiew. Amy headed a team of nose-to-the-grindstone researchers and persuasive strategic writers and an award-winning graphics specialist. Together, we took a concept, honed it and produced major desk-top (computer) references that reviewers believe are standards for the industry -- the many disciplines that comprise the strategic communication professions. It all began when the first edition's senior editor Katie Hardesty raised the question, ?Wouldn't it be great if there were a book of terms all communicators would find valuable?? That ?outside-the-box? thinking, which included the unique approach of interspersing relationship marketing terms, tips and techniques throughout, has evolved into The ABCs of Strategic Communication and More ABCs. Like their companion The Public Relations Practitioner's Playbook for (all) Strategic Communicators (AuthorHouse - 2013), The ABCs books are jargon free and jam packed with communication ideas that work. What started as a 48-page booklet has grown to a combined 1, 100 pages because the communication professions are so integrated and dependent on one another. The companion CD-ROM contains all of the 282 tips and techniques plus three supplemental strategic communication PowerPoints

The Abc's of Strategic Communication

2005-08 Business & Economics
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Release : 2005-08
Genre : Business & Economics
Kind : eBook
Book Rating : 970/5 ( reviews)

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Book Synopsis The Abc's of Strategic Communication by : M. Larry Litwin

Download or read book The Abc's of Strategic Communication written by M. Larry Litwin. This book was released on 2005-08. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Communication for Organizations

2020-02-11 Language Arts & Disciplines
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Release : 2020-02-11
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 527/5 ( reviews)

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Book Synopsis Strategic Communication for Organizations by : Sara LaBelle

Download or read book Strategic Communication for Organizations written by Sara LaBelle. This book was released on 2020-02-11. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

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