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Strategic Communication for Organizations

2020-02-11 Language Arts & Disciplines
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Release : 2020-02-11
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 527/5 ( reviews)

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Book Synopsis Strategic Communication for Organizations by : Sara LaBelle

Download or read book Strategic Communication for Organizations written by Sara LaBelle. This book was released on 2020-02-11. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Strategic Organizational Communication

2012-02-20 Language Arts & Disciplines
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Release : 2012-02-20
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 633/5 ( reviews)

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Book Synopsis Strategic Organizational Communication by : Charles Conrad

Download or read book Strategic Organizational Communication written by Charles Conrad. This book was released on 2012-02-20. Available in PDF, EPUB and Kindle. Book excerpt: Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural context Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive Updated in the seventh edition: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies

Strategic Communication in Business and the Professions

1998 Business communication
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Release : 1998
Genre : Business communication
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Strategic Communication in Business and the Professions by : Dan O'Hair

Download or read book Strategic Communication in Business and the Professions written by Dan O'Hair. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt: On business communication

Organizational Change

2011-03-21 Language Arts & Disciplines
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Release : 2011-03-21
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 352/5 ( reviews)

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Book Synopsis Organizational Change by : Laurie Lewis

Download or read book Organizational Change written by Laurie Lewis. This book was released on 2011-03-21. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year

Strategic Communication

2018-01-19 Business & Economics
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Release : 2018-01-19
Genre : Business & Economics
Kind : eBook
Book Rating : 293/5 ( reviews)

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Book Synopsis Strategic Communication by : Jesper Falkheimer

Download or read book Strategic Communication written by Jesper Falkheimer. This book was released on 2018-01-19. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

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