Share

Marketing for Sustainable Tourism

2019-12-13 Business & Economics
Download Marketing for Sustainable Tourism PDF Online Free

Author :
Release : 2019-12-13
Genre : Business & Economics
Kind : eBook
Book Rating : 317/5 ( reviews)

GET EBOOK


Book Synopsis Marketing for Sustainable Tourism by : Xavier Font

Download or read book Marketing for Sustainable Tourism written by Xavier Font. This book was released on 2019-12-13. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.

Sustainable Destination Branding and Marketing

2019-12-21 Business & Economics
Download Sustainable Destination Branding and Marketing PDF Online Free

Author :
Release : 2019-12-21
Genre : Business & Economics
Kind : eBook
Book Rating : 286/5 ( reviews)

GET EBOOK


Book Synopsis Sustainable Destination Branding and Marketing by : Anukrati Sharma

Download or read book Sustainable Destination Branding and Marketing written by Anukrati Sharma. This book was released on 2019-12-21. Available in PDF, EPUB and Kindle. Book excerpt: Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.

Sustainable Tourism

2009-11-03 Business & Economics
Download Sustainable Tourism PDF Online Free

Author :
Release : 2009-11-03
Genre : Business & Economics
Kind : eBook
Book Rating : 557/5 ( reviews)

GET EBOOK


Book Synopsis Sustainable Tourism by : Rebecca Hawkins

Download or read book Sustainable Tourism written by Rebecca Hawkins. This book was released on 2009-11-03. Available in PDF, EPUB and Kindle. Book excerpt: Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: *Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI. Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire. Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with Victor Middleton.

Sustainable Tourism Marketing

2020-04-28 Business & Economics
Download Sustainable Tourism Marketing PDF Online Free

Author :
Release : 2020-04-28
Genre : Business & Economics
Kind : eBook
Book Rating : 82X/5 ( reviews)

GET EBOOK


Book Synopsis Sustainable Tourism Marketing by : Eduard Cristobal-Fransi

Download or read book Sustainable Tourism Marketing written by Eduard Cristobal-Fransi. This book was released on 2020-04-28. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.

Marketing for Sustainable Tourism

2019-12-13 Business & Economics
Download Marketing for Sustainable Tourism PDF Online Free

Author :
Release : 2019-12-13
Genre : Business & Economics
Kind : eBook
Book Rating : 325/5 ( reviews)

GET EBOOK


Book Synopsis Marketing for Sustainable Tourism by : Xavier Font

Download or read book Marketing for Sustainable Tourism written by Xavier Font. This book was released on 2019-12-13. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.

You may also like...