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Sustainable Destination Branding and Marketing

2019-12-21 Business & Economics
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Release : 2019-12-21
Genre : Business & Economics
Kind : eBook
Book Rating : 286/5 ( reviews)

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Book Synopsis Sustainable Destination Branding and Marketing by : Anukrati Sharma

Download or read book Sustainable Destination Branding and Marketing written by Anukrati Sharma. This book was released on 2019-12-21. Available in PDF, EPUB and Kindle. Book excerpt: Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.

Credibility and perception of green branding in destinations. A case study of Switzerland

2017-10-24 Travel
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Release : 2017-10-24
Genre : Travel
Kind : eBook
Book Rating : 788/5 ( reviews)

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Book Synopsis Credibility and perception of green branding in destinations. A case study of Switzerland by : Julia Weis

Download or read book Credibility and perception of green branding in destinations. A case study of Switzerland written by Julia Weis. This book was released on 2017-10-24. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.

Tourism: Sustainable Destination Branding and Marketing

2023-09-19 Business & Economics
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Release : 2023-09-19
Genre : Business & Economics
Kind : eBook
Book Rating : 813/5 ( reviews)

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Book Synopsis Tourism: Sustainable Destination Branding and Marketing by : Avah Hunter

Download or read book Tourism: Sustainable Destination Branding and Marketing written by Avah Hunter. This book was released on 2023-09-19. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable tourism seeks to address the social, economic and environmental impacts of satisfying the current needs of visitors, the industry, the environment and host communities without compromising the ability to meet the needs of future generations. It involves raising awareness in the society and tourists about the judicious consumption of the available resources. It has led to major developments in the field of tourism marketing management that involves marketing of sustainable products; developing products and services related to the themes of sustainability and consumer behavior; and developing green brands. Sustainable tourism marketing also endeavors to promote tourism in far-off and non-commercialized areas, which promote territorial balance. Sustainable destination branding refers to concept where the inhabitants of a region are involved in the decision making process regarding its promotion and management as a tourist destination. This book includes some of the vital pieces of works being conducted across the world, on various topics related to sustainable tourism branding and marketing. It will prove beneficial to all students and professionals associated with the field of tourism and hotel management.

The Branding of Tourist Destinations

2018-12-04 Business & Economics
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Release : 2018-12-04
Genre : Business & Economics
Kind : eBook
Book Rating : 732/5 ( reviews)

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Book Synopsis The Branding of Tourist Destinations by : Mark Anthony Camilleri

Download or read book The Branding of Tourist Destinations written by Mark Anthony Camilleri. This book was released on 2018-12-04. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Destination Brands

2012-05-23 Business & Economics
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Release : 2012-05-23
Genre : Business & Economics
Kind : eBook
Book Rating : 635/5 ( reviews)

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Book Synopsis Destination Brands by : Nigel Morgan

Download or read book Destination Brands written by Nigel Morgan. This book was released on 2012-05-23. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

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