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Successful Direct Marketing in a Week: Teach Yourself eBook ePub

2014-06-27 Business & Economics
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Release : 2014-06-27
Genre : Business & Economics
Kind : eBook
Book Rating : 967/5 ( reviews)

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Book Synopsis Successful Direct Marketing in a Week: Teach Yourself eBook ePub by : Partick Forsyth

Download or read book Successful Direct Marketing in a Week: Teach Yourself eBook ePub written by Partick Forsyth. This book was released on 2014-06-27. Available in PDF, EPUB and Kindle. Book excerpt: Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up

Direct Marketing in a Week—Maximize Sales through Direct Mail in Seven Simple Steps

2016
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Release : 2016
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Direct Marketing in a Week—Maximize Sales through Direct Mail in Seven Simple Steps by : Patrick Forsyth

Download or read book Direct Marketing in a Week—Maximize Sales through Direct Mail in Seven Simple Steps written by Patrick Forsyth. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt:

Zero to Sold

2020-07-03 Business & Economics
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Release : 2020-07-03
Genre : Business & Economics
Kind : eBook
Book Rating : 704/5 ( reviews)

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Book Synopsis Zero to Sold by : Arvid Kahl

Download or read book Zero to Sold written by Arvid Kahl. This book was released on 2020-07-03. Available in PDF, EPUB and Kindle. Book excerpt:

Direct Marketing in a Week

2016 Direct marketing
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Author :
Release : 2016
Genre : Direct marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Direct Marketing in a Week by : Patrick Forsyth

Download or read book Direct Marketing in a Week written by Patrick Forsyth. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt: Direct marketing just got easier ... Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Business does not arrive unbidden (or very little of it does), nor does it magically arrive just by crossing your fingers and shouting 'Promotion!'; so something must be done and time and effort must be expended to make sure it works. Even in this electronic age, direct mail remains a popular form of promotion. It can certainly find and hold customers and do so cost-effectively too. But, you may have noticed, it does not have the best image - the words 'junk mail' are frequently used in relation to direct mail offerings! However, used carefully, it can work for seller and buyer alike. This book sets out how to utilize direct marketing for maximum benefit for both. If you position the use of direct mail effectively within the totality of your promotional mix, and make it work well - and that means systematically making sure that every element of it works well, from a letter and brochure to an envelope and much more - it can be an important part of your business generating process.

Profitable Direct Marketing

1992 Business & Economics
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Release : 1992
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Profitable Direct Marketing by : Jim Kobs

Download or read book Profitable Direct Marketing written by Jim Kobs. This book was released on 1992. Available in PDF, EPUB and Kindle. Book excerpt: Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook

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