1# Library to Find Best eBook for Read
Author : Justin Michie
Release : 2006
Genre : Electronic commerce
Kind : eBook
Book Rating : 633/5 ( reviews)
Book Synopsis Street Smart Internet Marketing by : Justin Michie
Download or read book Street Smart Internet Marketing written by Justin Michie. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margo Berman
Release : 2010-09-16
Genre : Business & Economics
Kind : eBook
Book Rating : 366/5 ( reviews)
Book Synopsis Street-Smart Advertising by : Margo Berman
Download or read book Street-Smart Advertising written by Margo Berman. This book was released on 2010-09-16. Available in PDF, EPUB and Kindle. Book excerpt: Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
Author : Charles F. Hofacker
Release : 2001
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Internet Marketing by : Charles F. Hofacker
Download or read book Internet Marketing written by Charles F. Hofacker. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: This work explores Internet marketing within the context of strategy, consumer behaviour, advertising, and the other business topics that make marketing different to computer programming.
Author : Leon Holloway
Release : 2014-11-26
Genre :
Kind : eBook
Book Rating : 358/5 ( reviews)
Book Synopsis Street Smart Internet Marketing by : Leon Holloway
Download or read book Street Smart Internet Marketing written by Leon Holloway. This book was released on 2014-11-26. Available in PDF, EPUB and Kindle. Book excerpt: Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing: 1) Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO). 2) Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers. 3) Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.
Author : Mark H. McCormack
Release : 2000
Genre : Business enterprises
Kind : eBook
Book Rating : 065/5 ( reviews)
Book Synopsis Staying Street Smart in the Internet Age ; what Hasn't Changed about the Way We Do Business by : Mark H. McCormack
Download or read book Staying Street Smart in the Internet Age ; what Hasn't Changed about the Way We Do Business written by Mark H. McCormack. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: Offers a practical guide to staying afloat in the digital age, arguing that despite the technology, certain rules--such as the face-to-face meeting--still apply in business.
