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Strategic Marketing in Tourism Services

2012-05-10 Business & Economics
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Release : 2012-05-10
Genre : Business & Economics
Kind : eBook
Book Rating : 700/5 ( reviews)

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Book Synopsis Strategic Marketing in Tourism Services by : Rodoula H. Tsiotsou

Download or read book Strategic Marketing in Tourism Services written by Rodoula H. Tsiotsou. This book was released on 2012-05-10. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.

Tourism Marketing

2017-09-01 Business & Economics
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Release : 2017-09-01
Genre : Business & Economics
Kind : eBook
Book Rating : 646/5 ( reviews)

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Book Synopsis Tourism Marketing by : Nilanjan Ray

Download or read book Tourism Marketing written by Nilanjan Ray. This book was released on 2017-09-01. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

Strategic Marketing in Hospitality and Tourism

2015-04-01 Hospitality industry
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Release : 2015-04-01
Genre : Hospitality industry
Kind : eBook
Book Rating : 721/5 ( reviews)

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Book Synopsis Strategic Marketing in Hospitality and Tourism by : Deepak Chhabra

Download or read book Strategic Marketing in Hospitality and Tourism written by Deepak Chhabra. This book was released on 2015-04-01. Available in PDF, EPUB and Kindle. Book excerpt: This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online marketing initiatives by integrating its various dimensions and treating social media both as a cash cow and as a crucial investment tool within an integrated tourism system environment. Special insights are offered on sustainability perspectives/initiatives, contemporary social media marketing strategies, and growth of mobile systems. The distinct characteristics of this piece of scholarly work lie in its: 1) update of the most recent progress made in the field of strategic marketing with special emphasis on online marketing strategies, 2) presentation of a strategic online marketing model that embraces a holistic tourism systems approach, 3) offering global insights into the manner strategic on-line marketing perspectives are pursued by different tourism sectors, and 4) developing a smart marketing paradigm that integrates different tourism sectors to promote value chain offerings in a sustainable manner. Particularly, this book makes a unique contribution to existing literature by furthering the strategic online marketing model to embrace a smart systems perspective.

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

2019-08-30 Business & Economics
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Release : 2019-08-30
Genre : Business & Economics
Kind : eBook
Book Rating : 859/5 ( reviews)

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Book Synopsis Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by : Santos, José Duarte

Download or read book Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries written by Santos, José Duarte. This book was released on 2019-08-30. Available in PDF, EPUB and Kindle. Book excerpt: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

The International Marketing of Travel and Tourism

2016-01-07 Business & Economics
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Release : 2016-01-07
Genre : Business & Economics
Kind : eBook
Book Rating : 860/5 ( reviews)

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Book Synopsis The International Marketing of Travel and Tourism by : François Vellas

Download or read book The International Marketing of Travel and Tourism written by François Vellas. This book was released on 2016-01-07. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.

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