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Strategic Marketing in Hospitality and Tourism

2015-04-01 Hospitality industry
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Release : 2015-04-01
Genre : Hospitality industry
Kind : eBook
Book Rating : 721/5 ( reviews)

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Book Synopsis Strategic Marketing in Hospitality and Tourism by : Deepak Chhabra

Download or read book Strategic Marketing in Hospitality and Tourism written by Deepak Chhabra. This book was released on 2015-04-01. Available in PDF, EPUB and Kindle. Book excerpt: This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online marketing initiatives by integrating its various dimensions and treating social media both as a cash cow and as a crucial investment tool within an integrated tourism system environment. Special insights are offered on sustainability perspectives/initiatives, contemporary social media marketing strategies, and growth of mobile systems. The distinct characteristics of this piece of scholarly work lie in its: 1) update of the most recent progress made in the field of strategic marketing with special emphasis on online marketing strategies, 2) presentation of a strategic online marketing model that embraces a holistic tourism systems approach, 3) offering global insights into the manner strategic on-line marketing perspectives are pursued by different tourism sectors, and 4) developing a smart marketing paradigm that integrates different tourism sectors to promote value chain offerings in a sustainable manner. Particularly, this book makes a unique contribution to existing literature by furthering the strategic online marketing model to embrace a smart systems perspective.

Strategic Marketing in Tourism Services

2012-05-10 Business & Economics
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Release : 2012-05-10
Genre : Business & Economics
Kind : eBook
Book Rating : 700/5 ( reviews)

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Book Synopsis Strategic Marketing in Tourism Services by : Rodoula H. Tsiotsou

Download or read book Strategic Marketing in Tourism Services written by Rodoula H. Tsiotsou. This book was released on 2012-05-10. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.

Strategic Marketing in Tourism Services

2012-05-10 Business & Economics
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Author :
Release : 2012-05-10
Genre : Business & Economics
Kind : eBook
Book Rating : 719/5 ( reviews)

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Book Synopsis Strategic Marketing in Tourism Services by : Rodoula H. Tsiotsou

Download or read book Strategic Marketing in Tourism Services written by Rodoula H. Tsiotsou. This book was released on 2012-05-10. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

2019-08-30 Business & Economics
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Release : 2019-08-30
Genre : Business & Economics
Kind : eBook
Book Rating : 859/5 ( reviews)

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Book Synopsis Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by : Santos, José Duarte

Download or read book Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries written by Santos, José Duarte. This book was released on 2019-08-30. Available in PDF, EPUB and Kindle. Book excerpt: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Marketing Leadership in Hospitality and Tourism

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 400/5 ( reviews)

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Book Synopsis Marketing Leadership in Hospitality and Tourism by : Stowe Shoemaker

Download or read book Marketing Leadership in Hospitality and Tourism written by Stowe Shoemaker. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.

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