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Strategic Marketing

2010-03-25 Business & Economics
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Release : 2010-03-25
Genre : Business & Economics
Kind : eBook
Book Rating : 601/5 ( reviews)

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Book Synopsis Strategic Marketing by : Douglas West

Download or read book Strategic Marketing written by Douglas West. This book was released on 2010-03-25. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Strategic Marketing

2012-06-21
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Release : 2012-06-21
Genre :
Kind : eBook
Book Rating : 809/5 ( reviews)

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Book Synopsis Strategic Marketing by : Cravens

Download or read book Strategic Marketing written by Cravens. This book was released on 2012-06-21. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Marketing Planning

2010-05-04 Business & Economics
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Release : 2010-05-04
Genre : Business & Economics
Kind : eBook
Book Rating : 247/5 ( reviews)

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Book Synopsis Strategic Marketing Planning by : Richard M.S. Wilson

Download or read book Strategic Marketing Planning written by Richard M.S. Wilson. This book was released on 2010-05-04. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures

Strategic Marketing: Planning and Control

2007-06-01 Business & Economics
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Release : 2007-06-01
Genre : Business & Economics
Kind : eBook
Book Rating : 371/5 ( reviews)

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Book Synopsis Strategic Marketing: Planning and Control by : Graeme Drummond

Download or read book Strategic Marketing: Planning and Control written by Graeme Drummond. This book was released on 2007-06-01. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.

Strategic Marketing

2017-09-15 Business & Economics
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Release : 2017-09-15
Genre : Business & Economics
Kind : eBook
Book Rating : 175/5 ( reviews)

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Book Synopsis Strategic Marketing by : Torsten Tomczak

Download or read book Strategic Marketing written by Torsten Tomczak. This book was released on 2017-09-15. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

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