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Strategic Marketing Planning

2010-05-04 Business & Economics
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Release : 2010-05-04
Genre : Business & Economics
Kind : eBook
Book Rating : 247/5 ( reviews)

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Book Synopsis Strategic Marketing Planning by : Richard M.S. Wilson

Download or read book Strategic Marketing Planning written by Richard M.S. Wilson. This book was released on 2010-05-04. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures

Strategic Marketing: Planning and Control

2007-06-01 Business & Economics
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Release : 2007-06-01
Genre : Business & Economics
Kind : eBook
Book Rating : 371/5 ( reviews)

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Book Synopsis Strategic Marketing: Planning and Control by : Graeme Drummond

Download or read book Strategic Marketing: Planning and Control written by Graeme Drummond. This book was released on 2007-06-01. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.

Marketing Planning & Strategy

2021-08-11 Business & Economics
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Release : 2021-08-11
Genre : Business & Economics
Kind : eBook
Book Rating : 273/5 ( reviews)

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Book Synopsis Marketing Planning & Strategy by : John Dawes

Download or read book Marketing Planning & Strategy written by John Dawes. This book was released on 2021-08-11. Available in PDF, EPUB and Kindle. Book excerpt: This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Strategic Marketing Management

2012-08-06 Business & Economics
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Release : 2012-08-06
Genre : Business & Economics
Kind : eBook
Book Rating : 517/5 ( reviews)

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Book Synopsis Strategic Marketing Management by : Richard M.S. Wilson

Download or read book Strategic Marketing Management written by Richard M.S. Wilson. This book was released on 2012-08-06. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

How to Develop a Strategic Marketing Plan

2017-09-29 Business & Economics
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Release : 2017-09-29
Genre : Business & Economics
Kind : eBook
Book Rating : 330/5 ( reviews)

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Book Synopsis How to Develop a Strategic Marketing Plan by : Norton Paley

Download or read book How to Develop a Strategic Marketing Plan written by Norton Paley. This book was released on 2017-09-29. Available in PDF, EPUB and Kindle. Book excerpt: Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.

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