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Strategic Market Management

2017-09-18 Business & Economics
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Release : 2017-09-18
Genre : Business & Economics
Kind : eBook
Book Rating : 209/5 ( reviews)

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Book Synopsis Strategic Market Management by : David A. Aaker

Download or read book Strategic Market Management written by David A. Aaker. This book was released on 2017-09-18. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Strategic Marketing Management

2009 Marketing
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Release : 2009
Genre : Marketing
Kind : eBook
Book Rating : 630/5 ( reviews)

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Book Synopsis Strategic Marketing Management by : Alexander Chernev

Download or read book Strategic Marketing Management written by Alexander Chernev. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Strategic Marketing Management

2012-08-06 Business & Economics
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Release : 2012-08-06
Genre : Business & Economics
Kind : eBook
Book Rating : 517/5 ( reviews)

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Book Synopsis Strategic Marketing Management by : Richard M.S. Wilson

Download or read book Strategic Marketing Management written by Richard M.S. Wilson. This book was released on 2012-08-06. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Strategic Market Management

2010 Business & Economics
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Release : 2010
Genre : Business & Economics
Kind : eBook
Book Rating : 757/5 ( reviews)

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Book Synopsis Strategic Market Management by : David A. Aaker

Download or read book Strategic Market Management written by David A. Aaker. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

Strategic Marketing

2010-03-25 Business & Economics
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Release : 2010-03-25
Genre : Business & Economics
Kind : eBook
Book Rating : 601/5 ( reviews)

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Book Synopsis Strategic Marketing by : Douglas West

Download or read book Strategic Marketing written by Douglas West. This book was released on 2010-03-25. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

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