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Strategic Management for Travel and Tourism

2012-04-27 Business & Economics
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Release : 2012-04-27
Genre : Business & Economics
Kind : eBook
Book Rating : 665/5 ( reviews)

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Book Synopsis Strategic Management for Travel and Tourism by : Nigel Evans

Download or read book Strategic Management for Travel and Tourism written by Nigel Evans. This book was released on 2012-04-27. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts

2018-02-26 Business & Economics
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Release : 2018-02-26
Genre : Business & Economics
Kind : eBook
Book Rating : 248/5 ( reviews)

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Book Synopsis Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts by : Luiz Moutinho

Download or read book Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts written by Luiz Moutinho. This book was released on 2018-02-26. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

Strategic Management for Tourism, Hospitality and Events

2015-01-30 Business & Economics
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Release : 2015-01-30
Genre : Business & Economics
Kind : eBook
Book Rating : 279/5 ( reviews)

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Book Synopsis Strategic Management for Tourism, Hospitality and Events by : Nigel Evans

Download or read book Strategic Management for Tourism, Hospitality and Events written by Nigel Evans. This book was released on 2015-01-30. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

Strategic Management for Hospitality and Travel: Today and Tomorrow

2019-04-30 Hospitality
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Release : 2019-04-30
Genre : Hospitality
Kind : eBook
Book Rating : 570/5 ( reviews)

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Book Synopsis Strategic Management for Hospitality and Travel: Today and Tomorrow by : Frederick Demicco

Download or read book Strategic Management for Hospitality and Travel: Today and Tomorrow written by Frederick Demicco. This book was released on 2019-04-30. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this book helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.

Strategic Management for Tourism Communities

2004-01-01 Business & Economics
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Release : 2004-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 832/5 ( reviews)

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Book Synopsis Strategic Management for Tourism Communities by : Peter E. Murphy

Download or read book Strategic Management for Tourism Communities written by Peter E. Murphy. This book was released on 2004-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

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