Author : Peter E. Murphy
Release : 2004-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 832/5 ( reviews)
Book Synopsis Strategic Management for Tourism Communities by : Peter E. Murphy
Download or read book Strategic Management for Tourism Communities written by Peter E. Murphy. This book was released on 2004-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.