Share

Strategic Management for Hospitality and Tourism

2019-10-30 Business & Economics
Download Strategic Management for Hospitality and Tourism PDF Online Free

Author :
Release : 2019-10-30
Genre : Business & Economics
Kind : eBook
Book Rating : 496/5 ( reviews)

GET EBOOK


Book Synopsis Strategic Management for Hospitality and Tourism by : Fevzi Okumus

Download or read book Strategic Management for Hospitality and Tourism written by Fevzi Okumus. This book was released on 2019-10-30. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

Strategic Management for the Hospitality and Tourism Industry

2021-12-29 Business & Economics
Download Strategic Management for the Hospitality and Tourism Industry PDF Online Free

Author :
Release : 2021-12-29
Genre : Business & Economics
Kind : eBook
Book Rating : 989/5 ( reviews)

GET EBOOK


Book Synopsis Strategic Management for the Hospitality and Tourism Industry by : Vincent Sabourin

Download or read book Strategic Management for the Hospitality and Tourism Industry written by Vincent Sabourin. This book was released on 2021-12-29. Available in PDF, EPUB and Kindle. Book excerpt: This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts, such as culture and profit and nonprofit organizations. He also looks at the political, economic, social, and technological changes that significantly affect tourism and hospitality. The volume is distinguished by its thoughtful analysis and review of related hospitality case studies and the management approaches employed and sheds light on ever-the emerging management and operation issues in the tourism and hospitality sector. The book employs an abundance of case studies that illustrate the concepts and models discussed, with examples from such heavyweights in the industry as Disney and Euro Disney, Aer Lingus, British Airways, Four Seasons, Holiday Inn, Marriot, Sofitel, Starwood Hotels, and more. Key features of the book include: Cutting-edge approach: Applies advanced and recent strategic management views to the tourism and hospitality field. Critical treatment: Provides critical discussions about whether and how strategic models/theories can be applied in the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and nonprofit tourism organizations. Extensive case studies: Provides supporting case studies related to the strategy content, context, and process from international industries such as Aer Lingus, Accor, Marriott and Ryanair. Organization of the book: Each of the chapters within the case study sections employs a thorough pedagogic structure consisting of a concise introduction, examples and case analysis, discussion points, exercises, and further reading. This book is designed to provoke thought and debate about strategic management and myriad other issues. It will be valuable for students, academics, universities offering hospitality and tourism, and hospitality and tourism professionals.

Strategic Management for Travel and Tourism

2012-04-27 Business & Economics
Download Strategic Management for Travel and Tourism PDF Online Free

Author :
Release : 2012-04-27
Genre : Business & Economics
Kind : eBook
Book Rating : 665/5 ( reviews)

GET EBOOK


Book Synopsis Strategic Management for Travel and Tourism by : Nigel Evans

Download or read book Strategic Management for Travel and Tourism written by Nigel Evans. This book was released on 2012-04-27. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Strategic Management for Hospitality and Travel: Today and Tomorrow

2019-04-30 Hospitality
Download Strategic Management for Hospitality and Travel: Today and Tomorrow PDF Online Free

Author :
Release : 2019-04-30
Genre : Hospitality
Kind : eBook
Book Rating : 570/5 ( reviews)

GET EBOOK


Book Synopsis Strategic Management for Hospitality and Travel: Today and Tomorrow by : Frederick Demicco

Download or read book Strategic Management for Hospitality and Travel: Today and Tomorrow written by Frederick Demicco. This book was released on 2019-04-30. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this book helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.

Strategic Management in the International Hospitality and Tourism Industry

2010-05-14 Business & Economics
Download Strategic Management in the International Hospitality and Tourism Industry PDF Online Free

Author :
Release : 2010-05-14
Genre : Business & Economics
Kind : eBook
Book Rating : 831/5 ( reviews)

GET EBOOK


Book Synopsis Strategic Management in the International Hospitality and Tourism Industry by : Fevzi Okumus

Download or read book Strategic Management in the International Hospitality and Tourism Industry written by Fevzi Okumus. This book was released on 2010-05-14. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students.

You may also like...