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Strategic Innovative Marketing and Tourism in the COVID-19 Era

2021-03-19 Business & Economics
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Release : 2021-03-19
Genre : Business & Economics
Kind : eBook
Book Rating : 547/5 ( reviews)

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Book Synopsis Strategic Innovative Marketing and Tourism in the COVID-19 Era by : Androniki Kavoura

Download or read book Strategic Innovative Marketing and Tourism in the COVID-19 Era written by Androniki Kavoura. This book was released on 2021-03-19. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.

Strategic Innovative Marketing and Tourism

Download Strategic Innovative Marketing and Tourism PDF Online Free

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Release :
Genre :
Kind : eBook
Book Rating : 380/5 ( reviews)

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Book Synopsis Strategic Innovative Marketing and Tourism by : Androniki Kavoura

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Innovative Marketing and Tourism

2019-07-03 Business & Economics
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Release : 2019-07-03
Genre : Business & Economics
Kind : eBook
Book Rating : 533/5 ( reviews)

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Book Synopsis Strategic Innovative Marketing and Tourism by : Androniki Kavoura

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura. This book was released on 2019-07-03. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Strategic Innovative Marketing and Tourism

2020-03-09 Business & Economics
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Author :
Release : 2020-03-09
Genre : Business & Economics
Kind : eBook
Book Rating : 268/5 ( reviews)

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Book Synopsis Strategic Innovative Marketing and Tourism by : Androniki Kavoura

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura. This book was released on 2020-03-09. Available in PDF, EPUB and Kindle. Book excerpt: ​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic

2022-06-30 Business & Economics
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Release : 2022-06-30
Genre : Business & Economics
Kind : eBook
Book Rating : 710/5 ( reviews)

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Book Synopsis Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic by : Andrade, Pedro

Download or read book Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic written by Andrade, Pedro. This book was released on 2022-06-30. Available in PDF, EPUB and Kindle. Book excerpt: The tourism and hospitality industries have faced major setbacks in recent years as they have had to combat various challenges such as the COVID-19 pandemic and a rapidly evolving global market. In order to ensure these industries are prepared for future crises, further study on the best practices and strategies for handling difficult times and managing growth is critical. The Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic provides innovative research and perspectives on the revitalization of cultural tourism industries and services by addressing the creation of jobs in the areas of restoration, leisure, and culture. The book also analyzes how the tourism industry has handled global crises in the past and proposes business models for information and knowledge dissemination to appropriately handle disasters. Covering critical topics such as digital media and risk management, this major reference work is ideal for industry professionals, government officials, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

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