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Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic

2022-06-30 Business & Economics
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Release : 2022-06-30
Genre : Business & Economics
Kind : eBook
Book Rating : 710/5 ( reviews)

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Book Synopsis Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic by : Andrade, Pedro

Download or read book Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic written by Andrade, Pedro. This book was released on 2022-06-30. Available in PDF, EPUB and Kindle. Book excerpt: The tourism and hospitality industries have faced major setbacks in recent years as they have had to combat various challenges such as the COVID-19 pandemic and a rapidly evolving global market. In order to ensure these industries are prepared for future crises, further study on the best practices and strategies for handling difficult times and managing growth is critical. The Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic provides innovative research and perspectives on the revitalization of cultural tourism industries and services by addressing the creation of jobs in the areas of restoration, leisure, and culture. The book also analyzes how the tourism industry has handled global crises in the past and proposes business models for information and knowledge dissemination to appropriately handle disasters. Covering critical topics such as digital media and risk management, this major reference work is ideal for industry professionals, government officials, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition

2022-10-07 Business & Economics
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Release : 2022-10-07
Genre : Business & Economics
Kind : eBook
Book Rating : 464/5 ( reviews)

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Book Synopsis Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition by : Sezerel, Hakan

Download or read book Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition written by Sezerel, Hakan. This book was released on 2022-10-07. Available in PDF, EPUB and Kindle. Book excerpt: To compete effectively today and remain sustainable over the long term, business organizations must create flexible means of generating competitive advantage given the hypercompetitive nature of the global marketplace in all industries including tourism. The COVID-19 pandemic has exacerbated the situation, thus requiring the tourism industry to reassess itself and realign operations with global and local realities. The Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition examines various aspects of the hospitality, recreation, and tourism industries. It contributes empirical research, theoretical development, and current best practices to the field. Covering topics such as sustainable medical tourism, technology acceptance model, and cultural tourism, this major reference work is an essential resource for community leaders, business executives and managers, government officials, librarians, students and faculty of higher education, researchers, and academicians.

Global Perspectives on Strategic Storytelling in Destination Marketing

2022-05-27 Business & Economics
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Release : 2022-05-27
Genre : Business & Economics
Kind : eBook
Book Rating : 385/5 ( reviews)

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Book Synopsis Global Perspectives on Strategic Storytelling in Destination Marketing by : Campos, Ana Cláudia

Download or read book Global Perspectives on Strategic Storytelling in Destination Marketing written by Campos, Ana Cláudia. This book was released on 2022-05-27. Available in PDF, EPUB and Kindle. Book excerpt: Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.

Leadership Approaches in Global Hospitality and Tourism

2023-02-10 Business & Economics
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Release : 2023-02-10
Genre : Business & Economics
Kind : eBook
Book Rating : 151/5 ( reviews)

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Book Synopsis Leadership Approaches in Global Hospitality and Tourism by : Baytok, Ahmet

Download or read book Leadership Approaches in Global Hospitality and Tourism written by Baytok, Ahmet. This book was released on 2023-02-10. Available in PDF, EPUB and Kindle. Book excerpt: The ever-changing conditions of the present climate require leaders who can ensure adaptation between human resources and work, transform systems, and direct people to goals in a more effective and persuasive way. Leadership is very crucial and necessary in the field of tourism, as it is in all fields. Leadership has been dealt with in the historical process with situational approaches, behavioral approaches, and leadership skills; since the early 1980s, leadership approaches such as transformative, servant, spiritual, and authentic leadership have come to the fore. Leadership Approaches in Global Hospitality and Tourism examines popular approaches to leadership in the context of tourism and contributes to the extant literature by demonstrating various aspects of the hospitality and tourism industry. It reveals the leadership approaches that scholars and practitioners should adopt in order to understand the crucial role of leadership and to respond to everchanging conditions with empirical studies, theoretical backgrounds, and best practices. Covering topics such as soft skills, transformational leadership, and self-leadership, this premier reference source is an excellent resource for business executives and managers, governmental and non-governmental organization leaders, students and educators of higher education, librarians, researchers, and academicians.

Entrepreneurship Education in Tourism and Hospitality Management

2022-05-27 Business & Economics
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Release : 2022-05-27
Genre : Business & Economics
Kind : eBook
Book Rating : 122/5 ( reviews)

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Book Synopsis Entrepreneurship Education in Tourism and Hospitality Management by : Bagri, Satish Chandra

Download or read book Entrepreneurship Education in Tourism and Hospitality Management written by Bagri, Satish Chandra. This book was released on 2022-05-27. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship education is a rapidly evolving field that is critical to the development of well-equipped and competent business leaders. The importance of training the future generation of managers and leaders cannot be overlooked as they play a vital role in ensuring the survival of various industries and companies. Entrepreneurship Education in Tourism and Hospitality Management provides an in-depth look at various cases of entrepreneurship education in the tourism and hospitality industries across the world as well as their recent changes and developments. This book also advances the literature in the field of entrepreneurship education by broadening the discussion on the recent trends and ongoing challenges to include perspectives on creating the next generation of tourism and hospitality entrepreneurs. Covering topics such as digital education and tourism sustainability, this reference work is ideal for administrators, academicians, policymakers, entrepreneurs, scholars, researchers, practitioners, instructors, and students.

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