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Strategic Airline Retailing and Solutions

2023-11-07 Transportation
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Release : 2023-11-07
Genre : Transportation
Kind : eBook
Book Rating : 903/5 ( reviews)

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Book Synopsis Strategic Airline Retailing and Solutions by : Nawal K. Taneja

Download or read book Strategic Airline Retailing and Solutions written by Nawal K. Taneja. This book was released on 2023-11-07. Available in PDF, EPUB and Kindle. Book excerpt: While airlines have been looking into the next generation of retailing practices for several years, developments since the beginning of 2020 have accelerated the need to take retailing to a new paradigm. A singular focus now is the ever-changing demands of the current and next generation of customers and employees and managing their values. Examples of customer needs include a mobile-first approach, rich content, augmented and personalized end-to-end services with seamless, consistent, and contextualized experiences. While these concepts of retailing are not new, the challenge has been in bringing them to reality due to (a) the constraints of legacy systems and processes while transitioning to next-generation retailing systems, (b) the inaccessibility of real-time data coming from a wide variety of sources such as online shopping, social media, and operations, (c) the inability to monitor real-time behavior of customers and employees, (d) the lack of effective collaboration and cooperation within the travel ecosystem, and (e) the increasing lack of trust on the part of customers. This book provides a framework and technologies to convert retailing concepts—from shopping to fulfillment—into reality by (a) renovating an airline’s core and ancillary products, (b) progressing faster on digital and organizational transformation journeys to make better data-based decisions about retailing, (c) getting better at managing customer value by knowing who the customers are, (d) empowering, supporting, and listening to employees to meet their expectations, (e) asking the right questions to solve complex retailing problems relating to customers, competitors, and stakeholders, and (f) questioning common-held beliefs about the airline business. This book is indispensable for all airline executives and senior managers, as well as airline and airport commercial managers. It will also be enormously beneficial for retailers dealing with airlines and airports.

Handbook of Airline Strategy

2001 Aeronautics, Commercial
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Release : 2001
Genre : Aeronautics, Commercial
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Handbook of Airline Strategy by : Gail F. Butler

Download or read book Handbook of Airline Strategy written by Gail F. Butler. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt:

The Impact of IATA's New Distribution Capability Standard on Airline Sales Processes

2020
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Release : 2020
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Impact of IATA's New Distribution Capability Standard on Airline Sales Processes by : Christoph Sarwas

Download or read book The Impact of IATA's New Distribution Capability Standard on Airline Sales Processes written by Christoph Sarwas. This book was released on 2020. Available in PDF, EPUB and Kindle. Book excerpt: Business trends like customization and airlines' strategic visions of customer centricity and airline retailing demand for supportive technology. One way of dealing with this demand is the introduction of industry-supporting standards for technology. Hence, the IATA introduced the New Distribution Capability (NDC) standard in 2012 which supports an airline's retailing concept by facilitating ticket distribution in indirect sales channels. NDC has been developed out of a retailing perspective and aims at giving indirect distribution and retailing channels the same offer and order capabilities as direct channels, hence increasing airline sales. This Thesis takes an exploratory research approach by analyzing qualitative data acquired through industry expert interviews with the method of a structured content analysis. It has been written in collaboration with the management and IT consultancy MHP. The Thesis' focus lays on the evaluation of the supportive function of NDC for offer management and future application fields in the full-service carrier segment. It highlights the benefits of an implementation such as real time data transferal for continuous pricing, or enriching orders with content to promote ancillaries in indirect channels. NDC supports an offer to be tailored to the customer needs. Enhanced customer experience is a core objective and is also achieved by NDC's impact of bringing back the ownership of the booking and customer interaction to the airlines. Furthermore, the Thesis outlines IT infrastructural necessities and organizational prerequisites. With NDC directly related and indirectly related challenges arise. These include provider and partner management, API management in conjunction with data volumes and performance, adoption status and compliance to the standard, reorganizing established systems and data security. Overcoming these challenges will be a crucial factor for a successful (indirect) airline retailing which in turn increases airline sales. In conjunction with an NDC order management integrity, this is also the basis for IATA's One Order initiative. NDC positions itself as a transformation supporter, not only for airlines, but also for the digitalization of the whole travel ecosystem. Hence, it is important for airlines to provide a guiding framework of instructions for distributors and retailers on how to handle and display NDC offers on their shelves and how to manage order processes.

Designing Future-Oriented Airline Businesses

2016-04-22 Business & Economics
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Release : 2016-04-22
Genre : Business & Economics
Kind : eBook
Book Rating : 174/5 ( reviews)

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Book Synopsis Designing Future-Oriented Airline Businesses by : Nawal K. Taneja

Download or read book Designing Future-Oriented Airline Businesses written by Nawal K. Taneja. This book was released on 2016-04-22. Available in PDF, EPUB and Kindle. Book excerpt: Designing Future-Oriented Airline Businesses is the eighth Ashgate book by Nawal K. Taneja to address the ongoing challenges and opportunities facing all generations of airlines. Firstly, it challenges and encourages airline managements to take a deeper dive into new ways of doing business. Secondly, it provides a framework for identifying and developing strategies and capabilities, as well as executing them efficiently and effectively, to change the focus from cost reduction to revenue enhancement and from competitive advantage to comparative advantage. Based on the author’s own extensive experience and ongoing work in the global airline industry, as well as through a synthesis of leading business practices both inside and outside of the industry, Designing Future-Oriented Airline Businesses sets out to demystify numerous concepts being discussed within the airline industry and to facilitate managements to identify and articulate the boundaries of their business models. It provides material from which managements can set about answering the key questions, especially with respect to strategies, capabilities and execution, and pursue an effective redesign of their business. As with the author’s previous books, the primary audience is senior-level practitioners of differing generations of airlines worldwide as well as related businesses. The material presented continues to be at a pragmatic level, not an academic exercise, to lead managements to ask themselves and their teams some critical thought-provoking questions.

European Airport Retailing: Growth Strategies for the New Millennium

1998-07-13 Business & Economics
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Release : 1998-07-13
Genre : Business & Economics
Kind : eBook
Book Rating : 167/5 ( reviews)

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Book Synopsis European Airport Retailing: Growth Strategies for the New Millennium by : P. Freathy

Download or read book European Airport Retailing: Growth Strategies for the New Millennium written by P. Freathy. This book was released on 1998-07-13. Available in PDF, EPUB and Kindle. Book excerpt: The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.

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