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The Impact of IATA's New Distribution Capability Standard on Airline Sales Processes

2020
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Release : 2020
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Book Synopsis The Impact of IATA's New Distribution Capability Standard on Airline Sales Processes by : Christoph Sarwas

Download or read book The Impact of IATA's New Distribution Capability Standard on Airline Sales Processes written by Christoph Sarwas. This book was released on 2020. Available in PDF, EPUB and Kindle. Book excerpt: Business trends like customization and airlines' strategic visions of customer centricity and airline retailing demand for supportive technology. One way of dealing with this demand is the introduction of industry-supporting standards for technology. Hence, the IATA introduced the New Distribution Capability (NDC) standard in 2012 which supports an airline's retailing concept by facilitating ticket distribution in indirect sales channels. NDC has been developed out of a retailing perspective and aims at giving indirect distribution and retailing channels the same offer and order capabilities as direct channels, hence increasing airline sales. This Thesis takes an exploratory research approach by analyzing qualitative data acquired through industry expert interviews with the method of a structured content analysis. It has been written in collaboration with the management and IT consultancy MHP. The Thesis' focus lays on the evaluation of the supportive function of NDC for offer management and future application fields in the full-service carrier segment. It highlights the benefits of an implementation such as real time data transferal for continuous pricing, or enriching orders with content to promote ancillaries in indirect channels. NDC supports an offer to be tailored to the customer needs. Enhanced customer experience is a core objective and is also achieved by NDC's impact of bringing back the ownership of the booking and customer interaction to the airlines. Furthermore, the Thesis outlines IT infrastructural necessities and organizational prerequisites. With NDC directly related and indirectly related challenges arise. These include provider and partner management, API management in conjunction with data volumes and performance, adoption status and compliance to the standard, reorganizing established systems and data security. Overcoming these challenges will be a crucial factor for a successful (indirect) airline retailing which in turn increases airline sales. In conjunction with an NDC order management integrity, this is also the basis for IATA's One Order initiative. NDC positions itself as a transformation supporter, not only for airlines, but also for the digitalization of the whole travel ecosystem. Hence, it is important for airlines to provide a guiding framework of instructions for distributors and retailers on how to handle and display NDC offers on their shelves and how to manage order processes.

Airline Marketing and Management

2020-09-10 Business & Economics
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Release : 2020-09-10
Genre : Business & Economics
Kind : eBook
Book Rating : 658/5 ( reviews)

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Book Synopsis Airline Marketing and Management by : Stephen Shaw

Download or read book Airline Marketing and Management written by Stephen Shaw. This book was released on 2020-09-10. Available in PDF, EPUB and Kindle. Book excerpt: Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Air Transport in the 21st Century

2016-12-05 Business & Economics
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Release : 2016-12-05
Genre : Business & Economics
Kind : eBook
Book Rating : 891/5 ( reviews)

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Book Synopsis Air Transport in the 21st Century by : John F. O'Connell

Download or read book Air Transport in the 21st Century written by John F. O'Connell. This book was released on 2016-12-05. Available in PDF, EPUB and Kindle. Book excerpt: Airlines are buffeted by fluctuating political and economic landscapes, ever-changing competition, technology developments, globalization, increasing deregulation and evolving customer requirements. As a consequence all sectors of the air transport industry are in a constant state of flux. The principle aim of this book is to review current trends in the airline industry and its related suppliers, thereby providing an insight into the forces that are changing its dynamics. The factors that are reshaping the structure of the industry are examined with a view to identifying the key issues whose impact will be critical in the future. The book features two very distinct sections. The first contains short contributions from industry executives at CEO/VP level from airlines, aircraft/engine manufacturers, safety and navigational provider organisations, who have set out their take of where the airline industry is heading. This commercial input sets the scene for the book and provides the bridge to the second section, which is composed of 18 chapters written by distinguished academic authors. Each chapter presents a valuable insight into a specific area of the air transport industry, including: airlines, airports, cargo, deregulation, the environment, navigation, strategy, information technology, security and tourism. The shared objective of the authors is to describe and explain the core competencies that are determining the current shape of the industry and to examine the forces that will change its direction going forward. The book is written in a management style and will appeal to all levels of personnel who work for airlines across the world. It is also written for airport authorities, aerospace manufacturers, regulatory and government transportation agencies, researchers and students of aviation management, transport studies, tourism and the wider air transport industry.

Air Transport System

2015-10-06 Technology & Engineering
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Release : 2015-10-06
Genre : Technology & Engineering
Kind : eBook
Book Rating : 808/5 ( reviews)

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Book Synopsis Air Transport System by : Dieter Schmitt

Download or read book Air Transport System written by Dieter Schmitt. This book was released on 2015-10-06. Available in PDF, EPUB and Kindle. Book excerpt: The book addresses all major aspects to be considered for the design and operation of aircrafts within the entire transportation chain. It provides the basic information about the legal environment, which defines the basic requirements for aircraft design and aircraft operation. The interactions between airport, air traffic management and the airlines are described. The market forecast methods and the aircraft development process are explained to understand the very complex and risky business of an aircraft manufacturer. The principles of flight physics as basis for aircraft design are presented and linked to the operational and legal aspects of air transport including all environmental impacts. The book is written for graduate students as well as for engineers and experts, who are working in aerospace industry, at airports or in the domain of transport and logistics.

Aviation Systems

2011-08-17 Political Science
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Release : 2011-08-17
Genre : Political Science
Kind : eBook
Book Rating : 80X/5 ( reviews)

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Book Synopsis Aviation Systems by : Andreas Wittmer

Download or read book Aviation Systems written by Andreas Wittmer. This book was released on 2011-08-17. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide comprehensive coverage of the field of air transportation, giving attention to all major aspects, such as aviation regulation, economics, management and strategy. The book approaches aviation as an interrelated economic system and in so doing presents the “big picture” of aviation in the market economy. It explains the linkages between domains such as politics, society, technology, economy, ecology, regulation and how these influence each other. Examples of airports and airlines, and case studies in each chapter support the application-oriented approach. Students and researchers in business administration with a focus on the aviation industry, as well as professionals in the industry looking to refresh or broaden their knowledge of the field will benefit from this book.

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