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Social Media Campaigning in Europe

2020-06-04 Political Science
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Release : 2020-06-04
Genre : Political Science
Kind : eBook
Book Rating : 454/5 ( reviews)

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Book Synopsis Social Media Campaigning in Europe by : Darren G. Lilleker

Download or read book Social Media Campaigning in Europe written by Darren G. Lilleker. This book was released on 2020-06-04. Available in PDF, EPUB and Kindle. Book excerpt: Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.

Campaigning on Facebook in the 2019 European Parliament Election

2021 Comparative politics
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Release : 2021
Genre : Comparative politics
Kind : eBook
Book Rating : 515/5 ( reviews)

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Book Synopsis Campaigning on Facebook in the 2019 European Parliament Election by : Jörg Haßler

Download or read book Campaigning on Facebook in the 2019 European Parliament Election written by Jörg Haßler. This book was released on 2021. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.

Social Media and European Politics

2017-07-19 Social Science
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Release : 2017-07-19
Genre : Social Science
Kind : eBook
Book Rating : 905/5 ( reviews)

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Book Synopsis Social Media and European Politics by : Mauro Barisione

Download or read book Social Media and European Politics written by Mauro Barisione. This book was released on 2017-07-19. Available in PDF, EPUB and Kindle. Book excerpt: This volume investigates the role of social media in European politics in changing the focus, frames and actors of public discourse around the EU decision-making process. Throughout the collection, the contributors test the hypothesis that the internet and social media are promoting a structural transformation of European public spheres which goes well beyond previously known processes of mediatisation of EU politics. This transformation addresses more fundamental challenges in terms of changing power relations, through processes of active citizen empowerment and exertion of digitally networked counter-power by civil society, news media, and political actors, as well as rising contestation of representative legitimacy of the EU institutions. Social Media and European Politics offers a comprehensive approach to the analysis of political agency and social media in European Union politics, by bringing together scholarly works from the fields of public sphere theory, digital media, political networks, journalism studies, euroscepticism, political activism and social movements, political parties and election campaigning, public opinion and audience studies.

Social Media and Politics in Central and Eastern Europe

2017-09-05 Social Science
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Release : 2017-09-05
Genre : Social Science
Kind : eBook
Book Rating : 035/5 ( reviews)

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Book Synopsis Social Media and Politics in Central and Eastern Europe by : Paweł Surowiec

Download or read book Social Media and Politics in Central and Eastern Europe written by Paweł Surowiec. This book was released on 2017-09-05. Available in PDF, EPUB and Kindle. Book excerpt: Social media are increasingly revolutionising the ways in which political communication works, and their importance for engaging citizens in politics and public affairs is well understood by political actors. This book surveys current developments in social media and politics in a range of Central and Eastern European countries, including Ukraine and Russia. It explores the process of adoption of social media by politicians, journalists and civic activists, examines the impact of the different social and cultural backgrounds of the countries studied, and discusses specific political situations, such as the 2012 protests in Moscow and the 2014 EuroMaidan events in Ukraine, where social media played an important role. The book concludes by addressing how the relationship between social media and politics is likely to develop and how it might affect the still relatively new democracies in the region.

Thirty Years of Political Campaigning in Central and Eastern Europe

2019-10-15 Social Science
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Release : 2019-10-15
Genre : Social Science
Kind : eBook
Book Rating : 937/5 ( reviews)

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Book Synopsis Thirty Years of Political Campaigning in Central and Eastern Europe by : Otto Eibl

Download or read book Thirty Years of Political Campaigning in Central and Eastern Europe written by Otto Eibl. This book was released on 2019-10-15. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

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