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Author : Claude C. Hopkins
Release : 1968
Genre : Advertising
Kind : eBook
Book Rating : 526/5 ( reviews)
Book Synopsis Scientific Advertising by : Claude C. Hopkins
Download or read book Scientific Advertising written by Claude C. Hopkins. This book was released on 1968. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claude Hopkins
Release : 1998
Genre : Biography & Autobiography
Kind : eBook
Book Rating : 013/5 ( reviews)
Book Synopsis My Life in Advertising and Scientific Advertising by : Claude Hopkins
Download or read book My Life in Advertising and Scientific Advertising written by Claude Hopkins. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt: Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.
Author : Claude C. Hopkins
Release : 1917
Genre : Advertising
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis My Life in Advertising by : Claude C. Hopkins
Download or read book My Life in Advertising written by Claude C. Hopkins. This book was released on 1917. Available in PDF, EPUB and Kindle. Book excerpt: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others' pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.
Author : David Ogilvy
Release : 2013-09-11
Genre : Social Science
Kind : eBook
Book Rating : 053/5 ( reviews)
Book Synopsis Ogilvy on Advertising by : David Ogilvy
Download or read book Ogilvy on Advertising written by David Ogilvy. This book was released on 2013-09-11. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author : Eugene Schwartz
Release : 2017-04-15
Genre :
Kind : eBook
Book Rating : 509/5 ( reviews)
Book Synopsis Breakthrough Advertising by : Eugene Schwartz
Download or read book Breakthrough Advertising written by Eugene Schwartz. This book was released on 2017-04-15. Available in PDF, EPUB and Kindle. Book excerpt:
