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Ogilvy on Advertising

2013-09-11 Social Science
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Release : 2013-09-11
Genre : Social Science
Kind : eBook
Book Rating : 053/5 ( reviews)

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Book Synopsis Ogilvy on Advertising by : David Ogilvy

Download or read book Ogilvy on Advertising written by David Ogilvy. This book was released on 2013-09-11. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Confessions of an Advertising Man

2011 Advertising
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Release : 2011
Genre : Advertising
Kind : eBook
Book Rating : 379/5 ( reviews)

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Book Synopsis Confessions of an Advertising Man by : David Ogilvy

Download or read book Confessions of an Advertising Man written by David Ogilvy. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Confessions of an Advertising Man

1988 Advertising agencies
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Release : 1988
Genre : Advertising agencies
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Confessions of an Advertising Man by : David Ogilvy

Download or read book Confessions of an Advertising Man written by David Ogilvy. This book was released on 1988. Available in PDF, EPUB and Kindle. Book excerpt:

Hey, Whipple, Squeeze This

2008-04-11 Business & Economics
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Release : 2008-04-11
Genre : Business & Economics
Kind : eBook
Book Rating : 712/5 ( reviews)

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Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan

Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan. This book was released on 2008-04-11. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Atomic Awakening: A New Look at the History and Future of Nuclear Power

2010-10-15 Science
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Release : 2010-10-15
Genre : Science
Kind : eBook
Book Rating : 277/5 ( reviews)

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Book Synopsis Atomic Awakening: A New Look at the History and Future of Nuclear Power by : James Mahaffey

Download or read book Atomic Awakening: A New Look at the History and Future of Nuclear Power written by James Mahaffey. This book was released on 2010-10-15. Available in PDF, EPUB and Kindle. Book excerpt: “Persuasive and based on deep research. Atomic Awakening taught me a great deal."—Nature The American public's introduction to nuclear technology was manifested in destruction and death. With Hiroshima and the Cold War still ringing in our ears, our perception of all things nuclear is seen through the lens of weapons development. Nuclear power is full of mind-bending theories, deep secrets, and the misdirection of public consciousness, some deliberate, some accidental. The result of this fixation on bombs and fallout is that the development of a non-polluting, renewable energy source stands frozen in time. Outlining nuclear energy's discovery and applications throughout history, Mahaffey's brilliant and accessible book is essential to understanding the astounding phenomenon of nuclear power in an age where renewable energy and climate change have become the defining concerns of the twenty-first century.

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