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Rhetorical Theory and Praxis in the Business Communication Classroom

2018-09-10 Language Arts & Disciplines
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Release : 2018-09-10
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 857/5 ( reviews)

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Book Synopsis Rhetorical Theory and Praxis in the Business Communication Classroom by : Kristen Getchell

Download or read book Rhetorical Theory and Praxis in the Business Communication Classroom written by Kristen Getchell. This book was released on 2018-09-10. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Association for Business Communication's 2019 Distinguished Book Award Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape.

Rhetorical Criticism and Theory in Practice

2003 Foreign Language Study
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Release : 2003
Genre : Foreign Language Study
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Rhetorical Criticism and Theory in Practice by : Dann L. Pierce

Download or read book Rhetorical Criticism and Theory in Practice written by Dann L. Pierce. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: A class-tested first edition focusing on core areas of rhetorical research, such as metaphor, narrative, visual persuasion, ideology, and politics, with the intent of acquainting undergraduate students with a broad, accessible understanding of ideas, analytic frames, and examples of human language use. This textbook is written as a springboard for more sophisticated study, and also strives to connect the material to "message-making" in communication-related professions

Applied Business Rhetoric

2023-12-21 Language Arts & Disciplines
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Release : 2023-12-21
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 488/5 ( reviews)

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Book Synopsis Applied Business Rhetoric by : Elizabeth C. Tomlinson

Download or read book Applied Business Rhetoric written by Elizabeth C. Tomlinson. This book was released on 2023-12-21. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Elizabeth C. Tomlinson offers a rich analysis of the ways that rhetorical principles inform the world of work. With in-depth, engaging examples from across business, Tomlinson draws on a broad range of rhetorical scholarship including both ancient and contemporary works, as well as on select materials from management and entrepreneurship. The author shows how principles such as audience, ethos, stasis, kairos, metaphor, topoi, and visual rhetoric inform the development and survival of businesses. With extensive examples from surveys and interviews with business owners, archival trade journal data, business plans, annual reports, corporate social media, pitch competitions, ESG reporting, case studies, and business websites, Applied Business Rhetoric demonstrates how arguments can be successfully constructed across multiple business genres, and illustrates the usefulness of applied rhetoric for both building and analyzing arguments. Scholars of rhetoric, professional writing, and business communication will find this book of particular interest.

Entrepreneurship and Enterprise Development in Africa

2024-03-14 Business & Economics
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Release : 2024-03-14
Genre : Business & Economics
Kind : eBook
Book Rating : 418/5 ( reviews)

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Book Synopsis Entrepreneurship and Enterprise Development in Africa by : Daniel Agyapong

Download or read book Entrepreneurship and Enterprise Development in Africa written by Daniel Agyapong. This book was released on 2024-03-14. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship and Enterprise Development in Africa presents a timely and compelling account of African entrepreneurship, shedding light on the critical part it plays in the continentÕs economic growth and development. It explores the various challenges, opportunities, and success stories that define the African entrepreneurial landscape and highlights the ingenuity and determination of the continentÕs entrepreneurial minds.

Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment

2023-07-14 Business & Economics
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Release : 2023-07-14
Genre : Business & Economics
Kind : eBook
Book Rating : 100/5 ( reviews)

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Book Synopsis Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment by : Bevier, Christiana

Download or read book Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment written by Bevier, Christiana. This book was released on 2023-07-14. Available in PDF, EPUB and Kindle. Book excerpt: The evolving nature of the professional world has made it increasingly complex to project professionalism effectively. Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment is a comprehensive solution that addresses these challenges. Authored by esteemed scholars, this book offers practical guidance and strategies for enhancing communication, building personal brands, making ethical decisions, and fostering collaboration. It equips readers with the necessary tools to excel in their professional interactions, whether in virtual or face-to-face settings. Academic scholars, faculty members, researchers, and students will find immense value in this book. It provides actionable advice that can be immediately implemented, going beyond theoretical discussions. Whether entering the workforce or seeking to enhance professional acumen, readers will gain the skills needed to navigate the complexities of modern workplaces, project professionalism, and thrive in diverse environments. Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment serves as an indispensable resource for those looking to excel in their professional journeys.

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