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Applied Business Rhetoric

2023-12-21 Language Arts & Disciplines
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Release : 2023-12-21
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 488/5 ( reviews)

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Book Synopsis Applied Business Rhetoric by : Elizabeth C. Tomlinson

Download or read book Applied Business Rhetoric written by Elizabeth C. Tomlinson. This book was released on 2023-12-21. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Elizabeth C. Tomlinson offers a rich analysis of the ways that rhetorical principles inform the world of work. With in-depth, engaging examples from across business, Tomlinson draws on a broad range of rhetorical scholarship including both ancient and contemporary works, as well as on select materials from management and entrepreneurship. The author shows how principles such as audience, ethos, stasis, kairos, metaphor, topoi, and visual rhetoric inform the development and survival of businesses. With extensive examples from surveys and interviews with business owners, archival trade journal data, business plans, annual reports, corporate social media, pitch competitions, ESG reporting, case studies, and business websites, Applied Business Rhetoric demonstrates how arguments can be successfully constructed across multiple business genres, and illustrates the usefulness of applied rhetoric for both building and analyzing arguments. Scholars of rhetoric, professional writing, and business communication will find this book of particular interest.

Business Communication for Success

2010 Business communication
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Release : 2010
Genre : Business communication
Kind : eBook
Book Rating : 118/5 ( reviews)

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Book Synopsis Business Communication for Success by : Scott McLean

Download or read book Business Communication for Success written by Scott McLean. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt:

Business Rhetoric

2018-03-07 Business & Economics
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Release : 2018-03-07
Genre : Business & Economics
Kind : eBook
Book Rating : 07X/5 ( reviews)

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Book Synopsis Business Rhetoric by : Mette Højen

Download or read book Business Rhetoric written by Mette Højen. This book was released on 2018-03-07. Available in PDF, EPUB and Kindle. Book excerpt: "So... eh... before I start, I would like to say a little about myself and a little about why I have chosen this theme..." "BY ALL MEANS NO! You have already started! Actually, you have jumped the gun and that is just as foolish as a musician starting to play his instrument in the wings or on his way onto the stage. There is only one start and that has to be distinct." Mette Højen does not beat about the bush when she with immaculate precision, and a twinkle in her eye points out the rhetorical bad habits of corporate life. In a simple and informal style, she shows us how you stand to gain more from your speeches, meetings and presentations by making a few rhetorical adjustments. It is plain speaking with one clear objective: maximizing the return on your allotted speaking time – or put differently maximizing your rhetorical ROI.

Applied Business Communication

2004
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Release : 2004
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Applied Business Communication by :

Download or read book Applied Business Communication written by . This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt:

Business Communication: Rhetorical Situations

2021-03-25 Business & Economics
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Release : 2021-03-25
Genre : Business & Economics
Kind : eBook
Book Rating : 786/5 ( reviews)

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Book Synopsis Business Communication: Rhetorical Situations by : Heather Graves

Download or read book Business Communication: Rhetorical Situations written by Heather Graves. This book was released on 2021-03-25. Available in PDF, EPUB and Kindle. Book excerpt: Business and professional communication takes place in a dynamic, ever-changing environment. How can we best help students prepare to communicate in such a challenging environment? The pedagogies of the twentieth century—lectures, quizzes, and exams—have not kept up to these new demands for student engagement. Business Communication: Rhetorical Situations supports more interactive and collaborative pedagogies to motivate students. Each chapter has two or three cases that challenge students to apply the business communication concepts they are learning to a specific set of circumstances. These cases are drawn from real-life communication situations and invite students to think through a communication situation and take action. After each case, challenges and exercises provide more opportunities for students to analyze and reflect on business documents and practice the skills discussed in the case themselves. Throughout, rhetorical concepts such as audience, genre, and purpose are central and collaboration and creativity are encouraged.

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