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Refining Milestone Mass Communications Theories for the 21st Century

2017-12-22 Language Arts & Disciplines
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Release : 2017-12-22
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 070/5 ( reviews)

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Book Synopsis Refining Milestone Mass Communications Theories for the 21st Century by : Ran Wei

Download or read book Refining Milestone Mass Communications Theories for the 21st Century written by Ran Wei. This book was released on 2017-12-22. Available in PDF, EPUB and Kindle. Book excerpt: The ‘Milestones’ essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.

Advances in Foundational Mass Communication Theories

2019-02-14 Communication
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Release : 2019-02-14
Genre : Communication
Kind : eBook
Book Rating : 843/5 ( reviews)

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Book Synopsis Advances in Foundational Mass Communication Theories by : Ran Wei

Download or read book Advances in Foundational Mass Communication Theories written by Ran Wei. This book was released on 2019-02-14. Available in PDF, EPUB and Kindle. Book excerpt: Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21stcentury. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20thcentury have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced. his volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.

Mass Communication Theories

2022-05-02 Social Science
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Release : 2022-05-02
Genre : Social Science
Kind : eBook
Book Rating : 531/5 ( reviews)

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Book Synopsis Mass Communication Theories by : Melvin L. DeFleur

Download or read book Mass Communication Theories written by Melvin L. DeFleur. This book was released on 2022-05-02. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.

Essentials of Mass Communication Theory

1995-07-05 Language Arts & Disciplines
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Release : 1995-07-05
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 186/5 ( reviews)

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Book Synopsis Essentials of Mass Communication Theory by : Arthur Asa Berger

Download or read book Essentials of Mass Communication Theory written by Arthur Asa Berger. This book was released on 1995-07-05. Available in PDF, EPUB and Kindle. Book excerpt: "Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies." --Choice Arthur Asa Berger combines his broad knowledge of the field with his unique ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students′′ lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. An up-to-date bibliography and glossary provide a comprehensive resource on mass communication theory.

Applied Mass Communication Theory

2017-05-18 Language Arts & Disciplines
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Release : 2017-05-18
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 280/5 ( reviews)

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Book Synopsis Applied Mass Communication Theory by : Jack Rosenberry

Download or read book Applied Mass Communication Theory written by Jack Rosenberry. This book was released on 2017-05-18. Available in PDF, EPUB and Kindle. Book excerpt: Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.

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