Share

Advances in Foundational Mass Communication Theories

2018-02-02 Language Arts & Disciplines
Download Advances in Foundational Mass Communication Theories PDF Online Free

Author :
Release : 2018-02-02
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 153/5 ( reviews)

GET EBOOK


Book Synopsis Advances in Foundational Mass Communication Theories by : Ran Wei

Download or read book Advances in Foundational Mass Communication Theories written by Ran Wei. This book was released on 2018-02-02. Available in PDF, EPUB and Kindle. Book excerpt: Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.

The Handbook of Media and Mass Communication Theory

2014-03-10 Social Science
Download The Handbook of Media and Mass Communication Theory PDF Online Free

Author :
Release : 2014-03-10
Genre : Social Science
Kind : eBook
Book Rating : 005/5 ( reviews)

GET EBOOK


Book Synopsis The Handbook of Media and Mass Communication Theory by : Robert S. Fortner

Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner. This book was released on 2014-03-10. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes

Communication Theories

1997 Language Arts & Disciplines
Download Communication Theories PDF Online Free

Author :
Release : 1997
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK


Book Synopsis Communication Theories by : Werner Joseph Severin

Download or read book Communication Theories written by Werner Joseph Severin. This book was released on 1997. Available in PDF, EPUB and Kindle. Book excerpt: The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Intenet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication.

Mass Communication Theory

1995 Business & Economics
Download Mass Communication Theory PDF Online Free

Author :
Release : 1995
Genre : Business & Economics
Kind : eBook
Book Rating : 709/5 ( reviews)

GET EBOOK


Book Synopsis Mass Communication Theory by : Stanley J. Baran

Download or read book Mass Communication Theory written by Stanley J. Baran. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a comprehensive, historically based, authoritative introduction to mass communication theory. It is clearly written with examples, graphics, and other materials to illustrate key theories. It traces the emergence of two main bodies of mass communication theory; social and behavioral and critical and cultural, providing many examples of each and an in-depth discussion of the strengths and limitations of these two types of theory.The book emphasizes that media theories are human creations that typically are intended to address specific problems or issues.The books contextual information about the motives of theorists and the problems/issues they address make it easier for students to learn theory.

Theory and Research in Mass Communication

2001-11-01 Language Arts & Disciplines
Download Theory and Research in Mass Communication PDF Online Free

Author :
Release : 2001-11-01
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 000/5 ( reviews)

GET EBOOK


Book Synopsis Theory and Research in Mass Communication by : David K. Perry

Download or read book Theory and Research in Mass Communication written by David K. Perry. This book was released on 2001-11-01. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.

You may also like...