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Quantitative Analysis for Marketing Management

1967 Business & Economics
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Release : 1967
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Quantitative Analysis for Marketing Management by : William Richard King

Download or read book Quantitative Analysis for Marketing Management written by William Richard King. This book was released on 1967. Available in PDF, EPUB and Kindle. Book excerpt: "This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.

Quantitative Analysis in Marketing Management

1999 Marketing
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Release : 1999
Genre : Marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Quantitative Analysis in Marketing Management by : Luiz Moutinho

Download or read book Quantitative Analysis in Marketing Management written by Luiz Moutinho. This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt:

Instructor's Manual to Accompany Quantitative Analysis in Marketing Management

1998-05-01 Business & Economics
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Release : 1998-05-01
Genre : Business & Economics
Kind : eBook
Book Rating : 389/5 ( reviews)

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Book Synopsis Instructor's Manual to Accompany Quantitative Analysis in Marketing Management by : Luiz Moutinho

Download or read book Instructor's Manual to Accompany Quantitative Analysis in Marketing Management written by Luiz Moutinho. This book was released on 1998-05-01. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

Quantitative Analysis in Marketing Management

2000-05-18 Business & Economics
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Release : 2000-05-18
Genre : Business & Economics
Kind : eBook
Book Rating : 308/5 ( reviews)

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Book Synopsis Quantitative Analysis in Marketing Management by : Luiz Moutinho

Download or read book Quantitative Analysis in Marketing Management written by Luiz Moutinho. This book was released on 2000-05-18. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

Quantitative Marketing and Marketing Management

2013-01-31 Business & Economics
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Release : 2013-01-31
Genre : Business & Economics
Kind : eBook
Book Rating : 223/5 ( reviews)

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Book Synopsis Quantitative Marketing and Marketing Management by : Adamantios Diamantopoulos

Download or read book Quantitative Marketing and Marketing Management written by Adamantios Diamantopoulos. This book was released on 2013-01-31. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.

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