Author : Luiz Moutinho
Release : 1998-05-01
Genre : Business & Economics
Kind : eBook
Book Rating : 389/5 ( reviews)
Book Synopsis Instructor's Manual to Accompany Quantitative Analysis in Marketing Management by : Luiz Moutinho
Download or read book Instructor's Manual to Accompany Quantitative Analysis in Marketing Management written by Luiz Moutinho. This book was released on 1998-05-01. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
