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Public Relations Management in Africa Volume 1

2023-07-12 Social Science
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Release : 2023-07-12
Genre : Social Science
Kind : eBook
Book Rating : 044/5 ( reviews)

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Book Synopsis Public Relations Management in Africa Volume 1 by : Albert A. Anani-Bossman

Download or read book Public Relations Management in Africa Volume 1 written by Albert A. Anani-Bossman. This book was released on 2023-07-12. Available in PDF, EPUB and Kindle. Book excerpt: This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.

Public Relations Management in Africa Volume 2

2023-08-17 Social Science
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Release : 2023-08-17
Genre : Social Science
Kind : eBook
Book Rating : 506/5 ( reviews)

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Book Synopsis Public Relations Management in Africa Volume 2 by : Albert A. Anani-Bossman

Download or read book Public Relations Management in Africa Volume 2 written by Albert A. Anani-Bossman. This book was released on 2023-08-17. Available in PDF, EPUB and Kindle. Book excerpt: This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. ​ Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.

Public Relations Management in Africa Volume 2

2023-07-19 Social Science
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Release : 2023-07-19
Genre : Social Science
Kind : eBook
Book Rating : 519/5 ( reviews)

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Book Synopsis Public Relations Management in Africa Volume 2 by : Albert A. Anani-Bossman

Download or read book Public Relations Management in Africa Volume 2 written by Albert A. Anani-Bossman. This book was released on 2023-07-19. Available in PDF, EPUB and Kindle. Book excerpt: This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. ​ Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.

Essentials of Effective Public Relations for Sub-Saharan Africa

2002 Business & Economics
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Release : 2002
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Essentials of Effective Public Relations for Sub-Saharan Africa by : Scott M. Cutlip

Download or read book Essentials of Effective Public Relations for Sub-Saharan Africa written by Scott M. Cutlip. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: Apart from explaining public relations as a practical and academinc discipline, this book introduces sub-Saharan students to the most advanced public relations practices and policies in the world. Students will be exposed to the current best practice and theory in the world.

Public Sector Marketing Communications Volume I

2022-10-03 Business & Economics
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Release : 2022-10-03
Genre : Business & Economics
Kind : eBook
Book Rating : 936/5 ( reviews)

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Book Synopsis Public Sector Marketing Communications Volume I by : Ogechi Adeola

Download or read book Public Sector Marketing Communications Volume I written by Ogechi Adeola. This book was released on 2022-10-03. Available in PDF, EPUB and Kindle. Book excerpt: African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.

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