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Essentials of Effective Public Relations for Sub-Saharan Africa

2002 Business & Economics
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Release : 2002
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Essentials of Effective Public Relations for Sub-Saharan Africa by : Scott M. Cutlip

Download or read book Essentials of Effective Public Relations for Sub-Saharan Africa written by Scott M. Cutlip. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: Apart from explaining public relations as a practical and academinc discipline, this book introduces sub-Saharan students to the most advanced public relations practices and policies in the world. Students will be exposed to the current best practice and theory in the world.

Strategic Communications in Africa

2021-12-24 Business & Economics
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Release : 2021-12-24
Genre : Business & Economics
Kind : eBook
Book Rating : 786/5 ( reviews)

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Book Synopsis Strategic Communications in Africa by : Hugh Mangeya

Download or read book Strategic Communications in Africa written by Hugh Mangeya. This book was released on 2021-12-24. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan. This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. It packages inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, Tanzania, Lesotho and Nigeria. This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication and international studies.

Public Relations Management in Africa Volume 1

2023-07-12 Social Science
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Release : 2023-07-12
Genre : Social Science
Kind : eBook
Book Rating : 044/5 ( reviews)

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Book Synopsis Public Relations Management in Africa Volume 1 by : Albert A. Anani-Bossman

Download or read book Public Relations Management in Africa Volume 1 written by Albert A. Anani-Bossman. This book was released on 2023-07-12. Available in PDF, EPUB and Kindle. Book excerpt: This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.

Integrated Organisational Communication

2005-08 Business & Economics
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Release : 2005-08
Genre : Business & Economics
Kind : eBook
Book Rating : 648/5 ( reviews)

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Book Synopsis Integrated Organisational Communication by : Rachel Barker

Download or read book Integrated Organisational Communication written by Rachel Barker. This book was released on 2005-08. Available in PDF, EPUB and Kindle. Book excerpt: This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.

Integrated Marketing Communications for Public Policy

2022-12-15 Political Science
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Release : 2022-12-15
Genre : Political Science
Kind : eBook
Book Rating : 187/5 ( reviews)

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Book Synopsis Integrated Marketing Communications for Public Policy by : Shriram Kadia

Download or read book Integrated Marketing Communications for Public Policy written by Shriram Kadia. This book was released on 2022-12-15. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world’s largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act). To uncover the insights, perspectives and understanding of the program, more than 30 villages in Western parts of India were visited and more than 400 MGNREGA beneficiaries were contacted personally by the author. The book connects the two concepts of Integrated Marketing Communications (IMC) and Public Policy and highlights the importance of using the IMC tools for a meaningful and comprehensible communication dissemination strategies and campaigns. A global overview of public policy dissemination approaches adopted by federal governments in Brazil, Niger, Philippines, Indonesia, Pakistan, Bangladesh, South Africa, and Kenya have been presented to sensitize the readers with the communication dissemination strategies used at the global level. The book presents and discusses a conceptual framework for the ideal public policy communication initiatives and highlights the apt communications vehicles for the illiterate, vulnerable and marginalized beneficiaries.

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