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Promoting Social and Cultural Equity in the Tourism Sector

2022-05-27 Equality
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Release : 2022-05-27
Genre : Equality
Kind : eBook
Book Rating : 954/5 ( reviews)

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Book Synopsis Promoting Social and Cultural Equity in the Tourism Sector by : Priscila Cembranel

Download or read book Promoting Social and Cultural Equity in the Tourism Sector written by Priscila Cembranel. This book was released on 2022-05-27. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides empirical research on diversity and equity applied to tourism activity for those who wish to improve their understanding of the social, cultural, and legal issues regarding diversity applied to tourism experiences and land development"--

Promoting Social and Cultural Equity in the Tourism Sector

2022-05-27 Business & Economics
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Release : 2022-05-27
Genre : Business & Economics
Kind : eBook
Book Rating : 969/5 ( reviews)

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Book Synopsis Promoting Social and Cultural Equity in the Tourism Sector by : Cembranel, Priscila

Download or read book Promoting Social and Cultural Equity in the Tourism Sector written by Cembranel, Priscila. This book was released on 2022-05-27. Available in PDF, EPUB and Kindle. Book excerpt: People venture into tourist activities to expand their worldviews and experiences, and as such, it is common for them to face realities totally different from those they are used to. Therefore, it is essential to discuss tourist experiences related to issues with discrimination and equality such as racism, inherent prejudice, gender equality, indigenous rights, and experiences of the LGBTQIA+ community to ensure the tourism industry is inclusive and safe. Promoting Social and Cultural Equity in the Tourism Sector provides relevant theoretical frameworks and the latest findings from empirical research on diversity and equity applied to tourism activity. The book also contributes to the discussion about the nuances inherent to tourism activities and experiences at tourist destinations. Covering a wide range of topics such as gender bias, employability, and diversity education, this reference work is crucial for hotel managers, activists, travel agencies, tour organizations, industry professionals, government officials, policymakers, researchers, scholars, practitioners, academicians, instructors, and students.

The Equitable Cultural Tourism Handbook

2010-03-01 Travel
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Release : 2010-03-01
Genre : Travel
Kind : eBook
Book Rating : 604/5 ( reviews)

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Book Synopsis The Equitable Cultural Tourism Handbook by : Dr. Alf H. Walle

Download or read book The Equitable Cultural Tourism Handbook written by Dr. Alf H. Walle. This book was released on 2010-03-01. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in regard to cultural tourism. In large measure, this book seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context as well as being able to interact in such an environment. The book starts with a two-chapter introduction that focuses upon the distinctive role of cultural tourism. As emphasized in chapter 1, a dilemma arises because cultural tourism must simultaneously serve multiple stakeholders and do so in equitable ways. This is much more complex than the more typical task of concentrating upon the needs, wants, and desires of customers. These ideas are refined in chapter 2 where the discussion centers primarily upon the importance of serving host communities, in addition to customers. Certainly, catering to customers continues to be an issue, but it should be envisioned as an ad hoc method of serving the host community.

Global Perspectives on Strategic Storytelling in Destination Marketing

2022-05-27 Business & Economics
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Release : 2022-05-27
Genre : Business & Economics
Kind : eBook
Book Rating : 385/5 ( reviews)

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Book Synopsis Global Perspectives on Strategic Storytelling in Destination Marketing by : Campos, Ana Cláudia

Download or read book Global Perspectives on Strategic Storytelling in Destination Marketing written by Campos, Ana Cláudia. This book was released on 2022-05-27. Available in PDF, EPUB and Kindle. Book excerpt: Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.

Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic

2022-06-30 Business & Economics
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Release : 2022-06-30
Genre : Business & Economics
Kind : eBook
Book Rating : 710/5 ( reviews)

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Book Synopsis Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic by : Andrade, Pedro

Download or read book Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic written by Andrade, Pedro. This book was released on 2022-06-30. Available in PDF, EPUB and Kindle. Book excerpt: The tourism and hospitality industries have faced major setbacks in recent years as they have had to combat various challenges such as the COVID-19 pandemic and a rapidly evolving global market. In order to ensure these industries are prepared for future crises, further study on the best practices and strategies for handling difficult times and managing growth is critical. The Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic provides innovative research and perspectives on the revitalization of cultural tourism industries and services by addressing the creation of jobs in the areas of restoration, leisure, and culture. The book also analyzes how the tourism industry has handled global crises in the past and proposes business models for information and knowledge dissemination to appropriately handle disasters. Covering critical topics such as digital media and risk management, this major reference work is ideal for industry professionals, government officials, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

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