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Positioning Higher Education Institutions

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Release : 2016-09-26
Genre : Education
Kind : eBook
Book Rating : 605/5 ( reviews)

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Book Synopsis Positioning Higher Education Institutions by : Rosalind M. O. Pritchard

Download or read book Positioning Higher Education Institutions written by Rosalind M. O. Pritchard. This book was released on 2016-09-26. Available in PDF, EPUB and Kindle. Book excerpt: Higher education is of growing public and political importance for society and the economy. Globalisation is transforming it from a local and national concern into one of international significance. In order to fulfil societal, governmental and business sector needs, many universities are aiming to (re-)position themselves. The book initially considers their “compass”. They aspire to transformational planning, mission and strategy in which social justice is important, people are not treated as mere means to an end, and traditional moral positions are respected. This transformational urge is sometimes vitiated by blunt demands of new public management that overlook universities’ potential for serving the public good. The volume then addresses universities’ success in meeting their targets. Often the challenge in evaluation is the need to reconcile tensions, for example between structure and pastoral care of students; institutional competition and collaboration; roles of academics and administrators; performance-based funding versus increased differentiation. Measurement is supposed to provide discipline, align institutional and state policy, and provide a vital impetus for change. Yet many of these measurement instruments are not fully fit for purpose. They do not take sufficient account of institutional missions, either of “old” or of specialist universities; and sophisticated measurement of the student experience requires massive resources. Change and positioning have become increasingly key elements of a complex but heterogeneous sector requiring new services and upgraded instruments.

An Evaluation of Marketing Positioning in Four Year Colleges and Universities

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Author :
Release : 1998
Genre :
Kind : eBook
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Book Synopsis An Evaluation of Marketing Positioning in Four Year Colleges and Universities by : Cynthia M. Gerke-Newman

Download or read book An Evaluation of Marketing Positioning in Four Year Colleges and Universities written by Cynthia M. Gerke-Newman. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt:

Transformational Change in Higher Education

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Author :
Release : 2007
Genre : Education
Kind : eBook
Book Rating : 592/5 ( reviews)

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Book Synopsis Transformational Change in Higher Education by : Madeleine d'Ambrosio

Download or read book Transformational Change in Higher Education written by Madeleine d'Ambrosio. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: This is a compelling and important text that presents both the complexity and the barriers confronting higher education in this global moment. Solutions will prize innovation, resilient leadership unifying diverse campus subcultures, and most certainly intellectual and academic integrity. This text begins to outline the new agenda. Richard Guarasci, Wagner College, US In Transformational Change in Higher Education, the TIAA-CREF Institute has brought together some of today s best minds to address the issues that every educational leader and policy maker should be thinking about. The topics range from financing to competition to financial aid to costs and pricing to faculty turnover to accountability to the roles presidents and boards must play. Lessons in transformation are provided by respected leaders from all segments of higher education. George R. Boggs, American Association of Community Colleges, US This is essential reading for everyone who cares about the future of higher education and is a priceless reference for those who are its leaders. The conversations not only cover each issue from a national perspective but also consider the specific strategies that have been employed by individual institutions to address it. Thus the volume is at the same time both reflective and practical. Sharon P. Smith, University of Pittsburgh at Greensburg, US This volume delves into the financing of institutional operations with entrepreneurial leaders and is a useful addition to any university administrator s reading list if they are struggling with modern financial challenges. David W. Pershing, University of Utah, US The volume, part of the TIAA-CREF Institute Series on Higher Education, is based on a national conference, Transformational Change in Higher Education: Positioning Your Institution for Future Success, which was convened by the TIAA-CREF Institute in November 2006. This unique volume discusses the management of transformational change in higher education as a key element of success. With input from researchers, presidents, provosts, and other senior leaders of the higher education community, this edited volume explores transformational change in a range of institutions from small teaching and community colleges to large comprehensive research universities. The role of entrepreneurial leaders and their interactions with trustees, policymakers and the public, are discussed, as are strategic issues such as financing college and university operations and student access, as related to pricing. The editors maintain that managing change in these areas impacts both an institution s balance sheet and ultimate success in realizing its vision. In this book, higher education presidents, chancellors, provosts, CFOs and governing boards will find new and actionable information to enhance decision-making and inform strategic planning. Association leadership will be provided with a deeper understanding of the challenges faced by their membership and possible responses. Researchers and practitioners in education, public policy, business, management and entrepreneurship interested in the business of higher education will find much of value.

Analysis on the Positioning of Private Higher Education Institutions Based on Fields of Science

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Release : 2018
Genre :
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Book Synopsis Analysis on the Positioning of Private Higher Education Institutions Based on Fields of Science by : Muji Gunarto

Download or read book Analysis on the Positioning of Private Higher Education Institutions Based on Fields of Science written by Muji Gunarto. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt: The growth of colleges in Indonesia increases every year, especially private Higher Education Institution (PTS). The higher the number of PTS is, the more intense the competition in getting prospective students is. The purposes of this study are: 1) to determine the position of each PTS among competitors' positions; 2) to determine the variability of the fields of science that are favored by students; 3) to determine the characteristics of each PTS based on the fields of science. This research was conducted by analyzing secondary data from PDDIKTI (Higher Education Data Base) reports. The analysis technique was bi-plot analysis. The results show that PTS in the form of an academy is in a specific position of a group of certain fields of science, but PTS in the form of a university is in a quite various position of a group of fields of science. Based on the observations on eight fields of science, the analysis result shows that the most demanded fields are health science and computer science. The least interested field is social study, whereas the interest of students to the fields of Jurisprudence, Agriculture science, Economics, Engineering, and Education is relatively balanced. The characteristics of each PTS are shown by the closeness to the fields of science. The results could be used by the PTS for collecting information on market segment and as consideration for determining an effective marketing strategy in gaining prospective students.

Artists in the University

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Release : 2017-08-31
Genre : Education
Kind : eBook
Book Rating : 745/5 ( reviews)

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Book Synopsis Artists in the University by : Jenny Wilson

Download or read book Artists in the University written by Jenny Wilson. This book was released on 2017-08-31. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the relationship between the university and a particular cohort of academic staff: those in visual and performing arts disciplines who joined the university sector in the 1990s. It explores how artistic researchers have been accommodated in the Australian university management framework and the impact that this has had on their careers, identities, approaches to their practice and the final works that they produce. The book provides the first analysis of this topic across the artistic disciplinary domain in Australia and updates the findings of Australia’s only comprehensive study of the position of research in the creative arts within the government funding policy setting reported in 1998 (The Strand Report). Using lived examples and a forensic approach to the research policy challenges, it shows that while limited progress has been made in the acceptance of artistic research as legitimate research, significant structural, cultural and practical challenges continue to undermine relationships between universities and their artistic staff and affect the nature and quality of artistic work.

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