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Author : Cynthia M. Gerke-Newman
Release : 1998
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis An Evaluation of Marketing Positioning in Four Year Colleges and Universities by : Cynthia M. Gerke-Newman
Download or read book An Evaluation of Marketing Positioning in Four Year Colleges and Universities written by Cynthia M. Gerke-Newman. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James A Burns
Release : 2012-10-12
Genre : Business & Economics
Kind : eBook
Book Rating : 495/5 ( reviews)
Book Synopsis New Strategies in Higher Education Marketing by : James A Burns
Download or read book New Strategies in Higher Education Marketing written by James A Burns. This book was released on 2012-10-12. Available in PDF, EPUB and Kindle. Book excerpt: With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.
Author : Noah D. Drezner
Release : 2014-09-04
Genre : Education
Kind : eBook
Book Rating : 79X/5 ( reviews)
Book Synopsis Fundraising and Institutional Advancement by : Noah D. Drezner
Download or read book Fundraising and Institutional Advancement written by Noah D. Drezner. This book was released on 2014-09-04. Available in PDF, EPUB and Kindle. Book excerpt: In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education. Special Features: Coverage of historical and theoretical underpinnings and insights from related literature and research. Discussion of new donor populations including women, communities of color, the LGBTQ population, students, and young alumni. On-the-ground case studies bring theories into focus by creating a bridge to experience and action. Practical implications for the design of fundraising campaigns and strategies. Guiding questions that encourage students to think beyond the current literature and practice. This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.
Author :
Release : 2006
Genre : Dissertations, Academic
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by . This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert A. Sevier
Release : 1998
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Integrated Marketing for Colleges, Universities, and Schools by : Robert A. Sevier
Download or read book Integrated Marketing for Colleges, Universities, and Schools written by Robert A. Sevier. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission, vision, and leadership in the marketing planning process; (3) the definition of marketing and the four Ps of marketing: product, price, place, and promotion; (4) principles of qualitative and quantitative institutional research; (5) the importance of institutional image; and (6) development of a segmenting strategy. Section 2 is on the planning process itself; its three chapters cover empowering the marketing process and building the team; the seven steps of writing a marketing plan; and evaluation of the overall process. Section 3 offers guidelines to help troubleshoot and improve the effectiveness of the marketing plan and process. Five appendices list sources of secondary research, organizations and associations, and valuable Web sites; plus a primer for working with teams and a sample faculty survey form. (Contains approximately 270 references). (DB)
