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New Strategies in Higher Education Marketing

2012-10-12 Business & Economics
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Release : 2012-10-12
Genre : Business & Economics
Kind : eBook
Book Rating : 495/5 ( reviews)

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Book Synopsis New Strategies in Higher Education Marketing by : James A Burns

Download or read book New Strategies in Higher Education Marketing written by James A Burns. This book was released on 2012-10-12. Available in PDF, EPUB and Kindle. Book excerpt: With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.

Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

2013-05-31 Business & Economics
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Release : 2013-05-31
Genre : Business & Economics
Kind : eBook
Book Rating : 154/5 ( reviews)

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Book Synopsis Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices by : Tripathi, Purnendu

Download or read book Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices written by Tripathi, Purnendu. This book was released on 2013-05-31. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Strategic Marketing for Educational Institutions

1995 Business & Economics
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Release : 1995
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Strategic Marketing for Educational Institutions by : Philip Kotler

Download or read book Strategic Marketing for Educational Institutions written by Philip Kotler. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt: Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.

Strategic Brand Management in Higher Education

2019-02-13 Business & Economics
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Release : 2019-02-13
Genre : Business & Economics
Kind : eBook
Book Rating : 430/5 ( reviews)

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Book Synopsis Strategic Brand Management in Higher Education by : Bang Nguyen

Download or read book Strategic Brand Management in Higher Education written by Bang Nguyen. This book was released on 2019-02-13. Available in PDF, EPUB and Kindle. Book excerpt: University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions to market their programs. Technological, social, and economic changes have necessitated a customer-oriented marketing system and a focus on developing the university brand. This book is unique in providing a composite overview of strategy, planning, and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions. Expert contributors from research and practice provide relevant and varying perspectives allowing readers to access information on international trends, theory, and practices about branding in higher education. Readers are exposed to the critical elements of strategic brand management, gain insights into the planning process of higher education branding, and gain a solid understanding of the emerging research area of branding concepts in higher education. Advanced students, and researchers will find this book a unique resource and it will also be of interest to brand practitioners in both education and public sector markets.

International Marketing of Higher Education

2016-09-15 Education
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Release : 2016-09-15
Genre : Education
Kind : eBook
Book Rating : 918/5 ( reviews)

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Book Synopsis International Marketing of Higher Education by : Terry Wu

Download or read book International Marketing of Higher Education written by Terry Wu. This book was released on 2016-09-15. Available in PDF, EPUB and Kindle. Book excerpt: This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

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