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Popular Music as Promotion

2017-05-23 Social Science
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Release : 2017-05-23
Genre : Social Science
Kind : eBook
Book Rating : 230/5 ( reviews)

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Book Synopsis Popular Music as Promotion by : Leslie M. Meier

Download or read book Popular Music as Promotion written by Leslie M. Meier. This book was released on 2017-05-23. Available in PDF, EPUB and Kindle. Book excerpt: 'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture. Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

Performing Popular Music

2019-11-21 Art
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Release : 2019-11-21
Genre : Art
Kind : eBook
Book Rating : 667/5 ( reviews)

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Book Synopsis Performing Popular Music by : David Cashman

Download or read book Performing Popular Music written by David Cashman. This book was released on 2019-11-21. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the fundamentals of popular music performance for students in contemporary music institutions. Drawing on the insights of performance practice research, it discusses the unwritten rules of performances in popular music, what it takes to create a memorable performance, and live popular music as a creative industry. The authors offer a practical overview of topics ranging from rehearsals to stagecraft, and what to do when things go wrong. Chapters on promotion, recordings, and the music industry place performance in the context of building a career. Performing Popular Music introduces aspiring musicians to the elements of crafting compelling performances and succeeding in the world of today’s popular music.

Music Marketing

2009-08-01 Music
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Release : 2009-08-01
Genre : Music
Kind : eBook
Book Rating : 474/5 ( reviews)

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Book Synopsis Music Marketing by : Mike King

Download or read book Music Marketing written by Mike King. This book was released on 2009-08-01. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

The Sounds of Commerce

1998 Business & Economics
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Release : 1998
Genre : Business & Economics
Kind : eBook
Book Rating : 638/5 ( reviews)

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Book Synopsis The Sounds of Commerce by : Jeff Smith

Download or read book The Sounds of Commerce written by Jeff Smith. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt: A detailed historical analysis of popular music in American film, from the era of sheet music sales, to that of orchestrated pop records by Henry Mancini and Ennio Morricone in the 1960s, to the MTV-ready pop songs that occupy soundtrack CDs of today..

Social Media Promotions for Musicians

2014-04 Music
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Release : 2014-04
Genre : Music
Kind : eBook
Book Rating : 355/5 ( reviews)

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Book Synopsis Social Media Promotions for Musicians by : Bobby Owsinski

Download or read book Social Media Promotions for Musicians written by Bobby Owsinski. This book was released on 2014-04. Available in PDF, EPUB and Kindle. Book excerpt: SOCIAL MEDIA PROMOTION FOR MUSICIANS: THE MANUAL FOR MARKETING YOURSELF YOUR BAND AND

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