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Music Marketing

2009-08-01 Music
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Release : 2009-08-01
Genre : Music
Kind : eBook
Book Rating : 474/5 ( reviews)

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Book Synopsis Music Marketing by : Mike King

Download or read book Music Marketing written by Mike King. This book was released on 2009-08-01. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

This Business of Global Music Marketing

2013-04-03 Music
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Release : 2013-04-03
Genre : Music
Kind : eBook
Book Rating : 128/5 ( reviews)

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Book Synopsis This Business of Global Music Marketing by : Tad Lathrop

Download or read book This Business of Global Music Marketing written by Tad Lathrop. This book was released on 2013-04-03. Available in PDF, EPUB and Kindle. Book excerpt: Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.

Guerrilla Music Marketing Handbook

2013 Business & Economics
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Release : 2013
Genre : Business & Economics
Kind : eBook
Book Rating : 897/5 ( reviews)

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Book Synopsis Guerrilla Music Marketing Handbook by : Bob Baker

Download or read book Guerrilla Music Marketing Handbook written by Bob Baker. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.

All You Need to Know about the Music Business

2006 Copyright
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Release : 2006
Genre : Copyright
Kind : eBook
Book Rating : 185/5 ( reviews)

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Book Synopsis All You Need to Know about the Music Business by : Donald S. Passman

Download or read book All You Need to Know about the Music Business written by Donald S. Passman. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.

Music Management, Marketing and PR

2022-02-24 Language Arts & Disciplines
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Release : 2022-02-24
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 270/5 ( reviews)

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Book Synopsis Music Management, Marketing and PR by : Chris Anderton

Download or read book Music Management, Marketing and PR written by Chris Anderton. This book was released on 2022-02-24. Available in PDF, EPUB and Kindle. Book excerpt: This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.

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