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Political Marketing and British Political Parties

2001 Business & Economics
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Release : 2001
Genre : Business & Economics
Kind : eBook
Book Rating : 175/5 ( reviews)

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Book Synopsis Political Marketing and British Political Parties by : Jennifer Lees-Marshment

Download or read book Political Marketing and British Political Parties written by Jennifer Lees-Marshment. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...

The Political Marketing Revolution

2004-10 Business & Economics
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Release : 2004-10
Genre : Business & Economics
Kind : eBook
Book Rating : 077/5 ( reviews)

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Book Synopsis The Political Marketing Revolution by : Jennifer Lees-Marshment

Download or read book The Political Marketing Revolution written by Jennifer Lees-Marshment. This book was released on 2004-10. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

Political Marketing

2005-08-06 Business & Economics
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Release : 2005-08-06
Genre : Business & Economics
Kind : eBook
Book Rating : 713/5 ( reviews)

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Book Synopsis Political Marketing by : Darren G. Lilleker

Download or read book Political Marketing written by Darren G. Lilleker. This book was released on 2005-08-06. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.

Current Issues in Political Marketing

2006-05-12 Business & Economics
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Release : 2006-05-12
Genre : Business & Economics
Kind : eBook
Book Rating : 120/5 ( reviews)

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Book Synopsis Current Issues in Political Marketing by : Jennifer Lees-Marshment

Download or read book Current Issues in Political Marketing written by Jennifer Lees-Marshment. This book was released on 2006-05-12. Available in PDF, EPUB and Kindle. Book excerpt: Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

Political Marketing

2009-09-10 Business & Economics
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Release : 2009-09-10
Genre : Business & Economics
Kind : eBook
Book Rating : 110/5 ( reviews)

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Book Synopsis Political Marketing by : Jennifer Lees-Marshment

Download or read book Political Marketing written by Jennifer Lees-Marshment. This book was released on 2009-09-10. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.

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