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Current Issues in Political Marketing

2006-05-12 Business & Economics
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Release : 2006-05-12
Genre : Business & Economics
Kind : eBook
Book Rating : 120/5 ( reviews)

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Book Synopsis Current Issues in Political Marketing by : Jennifer Lees-Marshment

Download or read book Current Issues in Political Marketing written by Jennifer Lees-Marshment. This book was released on 2006-05-12. Available in PDF, EPUB and Kindle. Book excerpt: Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

Current Issues in Political Marketing

2009
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Release : 2009
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Current Issues in Political Marketing by : Walter Wymer

Download or read book Current Issues in Political Marketing written by Walter Wymer. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt:

Political Marketing

2009-09-10 Business & Economics
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Release : 2009-09-10
Genre : Business & Economics
Kind : eBook
Book Rating : 110/5 ( reviews)

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Book Synopsis Political Marketing by : Jennifer Lees-Marshment

Download or read book Political Marketing written by Jennifer Lees-Marshment. This book was released on 2009-09-10. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.

Political Marketing

2014-05-09 Political Science
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Release : 2014-05-09
Genre : Political Science
Kind : eBook
Book Rating : 25X/5 ( reviews)

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Book Synopsis Political Marketing by : Jennifer Lees-Marshment

Download or read book Political Marketing written by Jennifer Lees-Marshment. This book was released on 2014-05-09. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Political Marketing in the United States

2014-08-28 Political Science
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Release : 2014-08-28
Genre : Political Science
Kind : eBook
Book Rating : 191/5 ( reviews)

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Book Synopsis Political Marketing in the United States by : Jennifer Lees-Marshment

Download or read book Political Marketing in the United States written by Jennifer Lees-Marshment. This book was released on 2014-08-28. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

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