Share

Political Marketing in the United States

2014-08-28 Political Science
Download Political Marketing in the United States PDF Online Free

Author :
Release : 2014-08-28
Genre : Political Science
Kind : eBook
Book Rating : 191/5 ( reviews)

GET EBOOK


Book Synopsis Political Marketing in the United States by : Jennifer Lees-Marshment

Download or read book Political Marketing in the United States written by Jennifer Lees-Marshment. This book was released on 2014-08-28. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Political Advertising in the United States

2018-05-04 Political Science
Download Political Advertising in the United States PDF Online Free

Author :
Release : 2018-05-04
Genre : Political Science
Kind : eBook
Book Rating : 905/5 ( reviews)

GET EBOOK


Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler

Download or read book Political Advertising in the United States written by Erika Franklin Fowler. This book was released on 2018-05-04. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

Political Marketing in the 2016 U.S. Presidential Election

2017-08-04 Political Science
Download Political Marketing in the 2016 U.S. Presidential Election PDF Online Free

Author :
Release : 2017-08-04
Genre : Political Science
Kind : eBook
Book Rating : 455/5 ( reviews)

GET EBOOK


Book Synopsis Political Marketing in the 2016 U.S. Presidential Election by : Jamie Gillies

Download or read book Political Marketing in the 2016 U.S. Presidential Election written by Jamie Gillies. This book was released on 2017-08-04. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

Political Marketing

2014-05-09 Political Science
Download Political Marketing PDF Online Free

Author :
Release : 2014-05-09
Genre : Political Science
Kind : eBook
Book Rating : 25X/5 ( reviews)

GET EBOOK


Book Synopsis Political Marketing by : Jennifer Lees-Marshment

Download or read book Political Marketing written by Jennifer Lees-Marshment. This book was released on 2014-05-09. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

The Marketing of the President

1994 Business & Economics
Download The Marketing of the President PDF Online Free

Author :
Release : 1994
Genre : Business & Economics
Kind : eBook
Book Rating : 389/5 ( reviews)

GET EBOOK


Book Synopsis The Marketing of the President by : Bruce I. Newman

Download or read book The Marketing of the President written by Bruce I. Newman. This book was released on 1994. Available in PDF, EPUB and Kindle. Book excerpt: Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.

You may also like...