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Persuasion in Self-improvement Books

2019-02-25 Language Arts & Disciplines
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Release : 2019-02-25
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 496/5 ( reviews)

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Book Synopsis Persuasion in Self-improvement Books by : Jeremy Koay

Download or read book Persuasion in Self-improvement Books written by Jeremy Koay. This book was released on 2019-02-25. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. The author adopts a corpus-driven approach that encompasses an examination of genre analysis and linguistic features such as narrative, pronoun, grammar and structure. The book further draws on insights from original interviews with writers and readers of self-improvement books, as well as people who do not read the genre. It begins by providing a helpful overview of the concepts of ideology and genre. A brief history of self-improvement books and their values and assumptions provide the context for the analysis. Where relevant, linguistic features in self-improvement books are compared with other genres (e.g. academic text, conversation, news). This book will be of interest to students and scholars in the fields of linguistics, culture and media studies.

The Navy Chaplain

1988
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Release : 1988
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Navy Chaplain by :

Download or read book The Navy Chaplain written by . This book was released on 1988. Available in PDF, EPUB and Kindle. Book excerpt:

Influence

1988 Business & Economics
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Release : 1988
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Influence by : Robert B. Cialdini

Download or read book Influence written by Robert B. Cialdini. This book was released on 1988. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Power and Persuasion

2005-11-25 Business & Economics
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Release : 2005-11-25
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Power and Persuasion by : Michael Masterson

Download or read book Power and Persuasion written by Michael Masterson. This book was released on 2005-11-25. Available in PDF, EPUB and Kindle. Book excerpt: Presents advice on achieving business success, discussing ways to improve communication skills, the advantage of setting goals, using criticism and praise effectively, and identifying and developing highly qualified employees.

Influence (rev)

1993 Business & Economics
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Release : 1993
Genre : Business & Economics
Kind : eBook
Book Rating : 165/5 ( reviews)

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Book Synopsis Influence (rev) by : Robert B. Cialdini

Download or read book Influence (rev) written by Robert B. Cialdini. This book was released on 1993. Available in PDF, EPUB and Kindle. Book excerpt: "Learn the six psychological secrets behind our powerful impulse to comply." - cover.

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