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Personal Influence

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Release : 2017-07-12
Genre : Social Science
Kind : eBook
Book Rating : 198/5 ( reviews)

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Book Synopsis Personal Influence by : Elihu Katz

Download or read book Personal Influence written by Elihu Katz. This book was released on 2017-07-12. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

Personal Influence, the Part Played by People in the Flow of Mass Communications

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Author :
Release : 1964
Genre :
Kind : eBook
Book Rating : 702/5 ( reviews)

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Book Synopsis Personal Influence, the Part Played by People in the Flow of Mass Communications by : Elihu Katz

Download or read book Personal Influence, the Part Played by People in the Flow of Mass Communications written by Elihu Katz. This book was released on 1964. Available in PDF, EPUB and Kindle. Book excerpt:

Personal Influence

Download Personal Influence PDF Online Free

Author :
Release : 2017-07-12
Genre : Social Science
Kind : eBook
Book Rating : 201/5 ( reviews)

GET EBOOK


Book Synopsis Personal Influence by : Elihu Katz

Download or read book Personal Influence written by Elihu Katz. This book was released on 2017-07-12. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

A Monk Swimming

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Release : 2024-03-05
Genre : Biography & Autobiography
Kind : eBook
Book Rating : 445/5 ( reviews)

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Book Synopsis A Monk Swimming by : Malachy McCourt

Download or read book A Monk Swimming written by Malachy McCourt. This book was released on 2024-03-05. Available in PDF, EPUB and Kindle. Book excerpt: In this darkly humorous New York Times–bestselling memoir, the Irish American writer and actor shares charming stories from his first decade in the US. Malachy McCourt left behind a childhood of poverty and painful memories of his father and mother in Limerick, Ireland, when he followed his brother, Frank, to America in 1952. In A Monk Swimming, McCourt recounts the decade that followed. With not much else to his name other than his sharp wit and knack for storytelling, McCourt was unsure what he would do after arriving in New York City. He worked as a longshoreman on the Brooklyn docks, became the first celebrity bartender in a Manhattan saloon, performed on stage with the Irish Players, and told tales to Jack Paar on The Tonight Show. Although McCourt gained success, money, women, and, eventually, children of his own, he still carried memories of the past with him. So, he fled again. He found himself in the Manhattan Detention Complex, otherwise known as the Tombs. He was arrested several times: poolside in Beverly Hills, in Zurich with gold-smugglers, and again in Calcutta with sex workers. McCourt’s journey also took him to Paris, Rome, and even Limerick again, until finally he was forced to grapple with his past. Praise for A Monk Swimming “[A] funny, oddly winning book.” —The New York Times “A rollicking good read that, as the Irish say, would make a dead man laugh.” —The Philadelphia Inquirer “Malachy McCourt, who has habitually regurgitated English in glorious colors to his fellow Irishmen and New Yorkers, here makes his vivid, whimsical, raucous, murderous joy and voice available to the rest of us in tales of riot and glory which build on the story of the McCourts’ early life so dazzlingly told in Angela’s Ashes by his brother Frank.” —Thomas Keneally, author of the international bestseller Schindler’s List

The Power of Your Personal Impact

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Author :
Release : 2021-07-06
Genre : Religion
Kind : eBook
Book Rating : 40X/5 ( reviews)

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Book Synopsis The Power of Your Personal Impact by : Stan Toler

Download or read book The Power of Your Personal Impact written by Stan Toler. This book was released on 2021-07-06. Available in PDF, EPUB and Kindle. Book excerpt: Make the Most of Your Opportunities to Build Others Up You don’t need to be big or bold to impact those around you. By recognizing your ability to be a positive influence, you unlock your power to change lives for the better. With more than 3 million copies of his books in print, bestselling author Stan Toler is a trusted voice on leadership and making a difference. In The Power of Your Personal Impact, Stan examines how you can profoundly change the world you live in. This book will help you… develop a vision and purpose for your future discover ways to motivate others using kindness and compassion encourage people to achieve greatness in their own lives Your words, actions, and attitudes hold the strength to leave a lasting impression. The Power of Your Personal Impact will help you understand how to make the most of your gifts as you use them to inspire others.

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