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Outdated Advertising

2017-11-21 Humor
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Release : 2017-11-21
Genre : Humor
Kind : eBook
Book Rating : 82X/5 ( reviews)

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Book Synopsis Outdated Advertising by : Michael Lewis

Download or read book Outdated Advertising written by Michael Lewis. This book was released on 2017-11-21. Available in PDF, EPUB and Kindle. Book excerpt: This outrageous collection of inappropriate ads will have you turning the pages and shaking your head in disbelief. Outdated Advertising: Memories from a Less-than-PC Era takes a look at print advertising from the mid-1850s through the 1980s with an eye toward ads that were notorious for their sexist, racist, politically-incorrect, or other wildly inappropriate content—or for just plain bad taste. Among the dozens of full-color examples, readers will find: a woman being spanked by her husband for not buying the right coffee the story of a mother having to turn her child over to an orphanage because her late husband didn’t keep up his life insurance payments Aunt Jemima declaring “Happy days is here!” because of her new pancake recipe doctors promoting particular brands of cigarettes the Michael Jackson Rainbow Brite portable record player with the copy line, “Gifts to keep children singing.” Advertising has changed over the decades—that is a major understatement. Despite the nostalgia of such shows as Mad Men, the outrageous images in Outdated Advertising show readers just how far we’ve come since then.

Old Advertising Cuts from A-Z

1989 Commercial art
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Author :
Release : 1989
Genre : Commercial art
Kind : eBook
Book Rating : 103/5 ( reviews)

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Book Synopsis Old Advertising Cuts from A-Z by : Charles S. Anderson

Download or read book Old Advertising Cuts from A-Z written by Charles S. Anderson. This book was released on 1989. Available in PDF, EPUB and Kindle. Book excerpt:

Old Advertisements and Popular Culture

2004 Antiques & Collectibles
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Release : 2004
Genre : Antiques & Collectibles
Kind : eBook
Book Rating : 149/5 ( reviews)

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Book Synopsis Old Advertisements and Popular Culture by : Chaonan Chen

Download or read book Old Advertisements and Popular Culture written by Chaonan Chen. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Guide to advertising and pop culture posters in China from the early 1900s to the 1950s

Ogilvy on Advertising

2013-09-11 Social Science
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Release : 2013-09-11
Genre : Social Science
Kind : eBook
Book Rating : 053/5 ( reviews)

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Book Synopsis Ogilvy on Advertising by : David Ogilvy

Download or read book Ogilvy on Advertising written by David Ogilvy. This book was released on 2013-09-11. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Introduction to Programmatic Advertising

2022-08-16
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Release : 2022-08-16
Genre :
Kind : eBook
Book Rating : 864/5 ( reviews)

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Book Synopsis Introduction to Programmatic Advertising by : Dominik Kosorin

Download or read book Introduction to Programmatic Advertising written by Dominik Kosorin. This book was released on 2022-08-16. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Programmatic Advertising (Second Edition) offers a clear and concise introduction to programmatic advertising, from basic concepts to current trends. You will learn: How the open advertising ecosystem works. What are DSPs, SSPs, CDPs, OpenRTB protocol, preferred deals or supply-path optimization? Why data is the lifeblood of programmatic. How is data collected and used by publishers and advertisers to deliver maximum advertising efficiency? What has changed over the recent years. From a switch to first-price auction, to the emergence of consent-management platforms or universal auction adoption by publishers. Why is the demise of third-party cookies such a big deal. How will the programmatic advertising ecosystem respond to unprecedented identity and privacy changes? Where to focus now and in the future. Why are the biggest industry players betting on emerging channels like connected TV or retail media? Just like the well-received first edition, this book was written primarily with people who are new to the world of programmatic advertising in mind. This includes people just entering the industry, students, academics, or anyone who would like to better understand how programmatic works. Some of the topics covered in this book, such as identity or privacy, could be also useful to seasoned professionals.

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