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Olympic Media

2008-01-24 Business & Economics
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Release : 2008-01-24
Genre : Business & Economics
Kind : eBook
Book Rating : 659/5 ( reviews)

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Book Synopsis Olympic Media by : Andrew Billings

Download or read book Olympic Media written by Andrew Billings. This book was released on 2008-01-24. Available in PDF, EPUB and Kindle. Book excerpt: This is the first academic text to explore TV sports media's output from this 'behind the scenes' perspective including the first scholarly interviews with the influential US broadcasters and producers and sports media professionals.

The Global Impact of Olympic Media at London 2012

2016-01-13 Sports & Recreation
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Release : 2016-01-13
Genre : Sports & Recreation
Kind : eBook
Book Rating : 34X/5 ( reviews)

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Book Synopsis The Global Impact of Olympic Media at London 2012 by : Andrew C. Billings

Download or read book The Global Impact of Olympic Media at London 2012 written by Andrew C. Billings. This book was released on 2016-01-13. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings. This book was published as a special section in Mass Communication & Society.

Olympic Media

2008-01-24 Social Science
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Release : 2008-01-24
Genre : Social Science
Kind : eBook
Book Rating : 640/5 ( reviews)

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Book Synopsis Olympic Media by : Andrew Billings

Download or read book Olympic Media written by Andrew Billings. This book was released on 2008-01-24. Available in PDF, EPUB and Kindle. Book excerpt: Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions. Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".

Inside the Olympic Industry

2000-07-14 Sports & Recreation
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Release : 2000-07-14
Genre : Sports & Recreation
Kind : eBook
Book Rating : 550/5 ( reviews)

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Book Synopsis Inside the Olympic Industry by : Helen Lenskyj

Download or read book Inside the Olympic Industry written by Helen Lenskyj. This book was released on 2000-07-14. Available in PDF, EPUB and Kindle. Book excerpt: Analysis from the perspective of those adversely affected by the social, economic, political, and environmental impacts of hosting an Olympic Games.

Olympic Women and the Media

2009-06-10 Social Science
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Release : 2009-06-10
Genre : Social Science
Kind : eBook
Book Rating : 945/5 ( reviews)

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Book Synopsis Olympic Women and the Media by : P. Markula

Download or read book Olympic Women and the Media written by P. Markula. This book was released on 2009-06-10. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualization, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.

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