Share

The Global Impact of Olympic Media at London 2012

2016-01-13 Sports & Recreation
Download The Global Impact of Olympic Media at London 2012 PDF Online Free

Author :
Release : 2016-01-13
Genre : Sports & Recreation
Kind : eBook
Book Rating : 34X/5 ( reviews)

GET EBOOK


Book Synopsis The Global Impact of Olympic Media at London 2012 by : Andrew C. Billings

Download or read book The Global Impact of Olympic Media at London 2012 written by Andrew C. Billings. This book was released on 2016-01-13. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings. This book was published as a special section in Mass Communication & Society.

Understanding the Olympics

2016-05-20 Sports & Recreation
Download Understanding the Olympics PDF Online Free

Author :
Release : 2016-05-20
Genre : Sports & Recreation
Kind : eBook
Book Rating : 195/5 ( reviews)

GET EBOOK


Book Synopsis Understanding the Olympics by : John Horne

Download or read book Understanding the Olympics written by John Horne. This book was released on 2016-05-20. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games is unquestionably the greatest sporting event in the world, with billions of viewers across the globe. How did the Olympics evolve into this multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the 2016 Olympics in Rio? Now in a fully revised and updated new edition that places Rio 2016 in the foreground, Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical and economic context of the Games. This book presents the latest research on the Olympics, including new material on legacy, sustainability and corruption, and introduces the reader to all of the key themes of contemporary Olympic Studies including: the history of the Olympics Olympic politics access and equity the Olympics and the media festival and spectacle the Olympic economy urban development Olympic futures. The most up-to-date and authoritative introduction to the Olympic Games, this book contains a full Olympic history timeline as well as illustrations, information boxes and ‘Olympic Stories’ in every chapter. Understanding the Olympics is essential reading for anybody with an interest in the Olympics or the wider relationship between sport and society.

The Olympic Games Effect

2012-01-11 Business & Economics
Download The Olympic Games Effect PDF Online Free

Author :
Release : 2012-01-11
Genre : Business & Economics
Kind : eBook
Book Rating : 713/5 ( reviews)

GET EBOOK


Book Synopsis The Olympic Games Effect by : John A. Davis

Download or read book The Olympic Games Effect written by John A. Davis. This book was released on 2012-01-11. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

Community in Contemporary British Fiction

2022-10-20 Literary Criticism
Download Community in Contemporary British Fiction PDF Online Free

Author :
Release : 2022-10-20
Genre : Literary Criticism
Kind : eBook
Book Rating : 04X/5 ( reviews)

GET EBOOK


Book Synopsis Community in Contemporary British Fiction by : Sara Upstone

Download or read book Community in Contemporary British Fiction written by Sara Upstone. This book was released on 2022-10-20. Available in PDF, EPUB and Kindle. Book excerpt: Examining how British writers are addressing the urgent matter of how we form and express group belonging in the 21st century, this book brings together a range of international scholars to explore the ongoing crises, developments and possibilities inherent in the task of representing community in the present. Including an extended critical introduction that positions the individual chapters in relation to broader conceptual questions, chapters combine close reading and engagement with the latest theories and concepts to engage with the complex regionalities of the United Kingdom, with representation of writers from all parts of the UK including Northern Ireland. Including specific focus on the most challenging issues for community in the past five years, notably Brexit and the Covid-19 crisis, with a broader understanding of themes of local and national belonging, this book offers detailed discussions of writers including Ali Smith, Niall Griffiths, John McGregor, Max Porter, Amanda Craig, Bernadine Evaristo, Jonathan Coe, Bernie McGill, Jan Carson, Guy Gunaratne, Anthony Cartright, Barney Farmer, Maggie Gee and Sarah Hall. Demonstrating some of the resources that literature can offer for a renewed understanding of community, this book is essential reading for anyone interested in how British Literature contributes to our understanding of society in both the past and present, and how such understanding can potentially help us to shape the future.

Global Markets and Global Impact of Sports

2020-04-28 Business & Economics
Download Global Markets and Global Impact of Sports PDF Online Free

Author :
Release : 2020-04-28
Genre : Business & Economics
Kind : eBook
Book Rating : 177/5 ( reviews)

GET EBOOK


Book Synopsis Global Markets and Global Impact of Sports by : John Nauright

Download or read book Global Markets and Global Impact of Sports written by John Nauright. This book was released on 2020-04-28. Available in PDF, EPUB and Kindle. Book excerpt: This book is a concept we use to explain the invasive and pervasive role of sport in global society and in each country around the world. From the origins of modern sports to today, sports have become more and more commercial, global, and universally understood as important parts of economies, cultures, and political debates. The 2018 thawing of relations on the Korean Peninsula, and between North Korea and the USA, can be attributed in part to the inclusive practices of the Winter Olympics; yet the Russian doping scandal and the ramifications from that suggest that a new Cold War in sport has emerged which is played out in social media as well as in diplomatic circles. Beyond the elite levels, however, sport is key to social identification and cultural capital building, and for social integration. Regardless of how we view sport, it is clear that it is a powerful social technology with the ability to transform society and influence political and economic debates. The chapters in this book were originally published in special issues in Sport in Society.

You may also like...